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  1. Surveys
  2. 2011
  3. November
  4. R
  5. Ready to Cook Food
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Gender
 
Male
 
Female
 
 
 
Which of the following best describes your age?
 
18-24
 
25-30
 
31-40
 
40+
 
 
 
What is your occupation?
 
Student
 
IT/ITES Employee
 
PSU Employee
 
Other(Please mention)
 
 
 
 
What is your total annual household income?
 
<3,00,000
 
3,00,000-6,00,000
 
6,00,000-10,00,000
 
>10,00,000
 
 
 
The place you live is a
 
Village
 
Town
 
City
 
Metro
 
 
 
Why do you go for ready to cook foods? (Select all that apply)?
 
Easy to cook
 
Consumes less time
 
Not very expensive
 
Tastes good
 
Others
 

 
 
 
How often do you eat ready to cook products?(Per Week)
 
0
 
1-3
 
3-5
 
6 and above
 
 
Rate these attributes as per your satisfaction(1-least importance and 5-most important)
1 2 3 4 5
Taste
Package
Cost
Nutritional content(Protein, Fat, Fibre etc)
Ease of use
Accessibility
 
 
 
What are the different ready to cook items that you have used?
 
Soups
 
Noodles
 
Gravy
 
Cakes(Cooker cakes)
 
Sweets
 
Rice Items(Pulav, Puliyogare etc)
 
Snacks(Idlis, Dosas, Pav Bhaji etc)
 
Pop Corn

 
 
 
What are the different brands of ready to cook food you have used?
 
Maggie
 
ITC Kitchens of India
 
MTR
 
ConAgra(ACT II)
 
Knorr
 
Others(Please Specify)
 

 
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