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| Welcome to the Online Reading Terminal Market Survey |
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Thank you for offering to take this survey, we greatly appreciate it. Your responses will help make your Market better.
Your responses are confidential and you will not be identfied in this survey. We ask that only one person per household complete this survey.
Overall, the survey will take approximately 15 minutes to complete. If you do not have enough time to complete this survey now there is a SAVE PAGE AND COMPLETE LATER button below, but if your ready now, just click on the CONTINUE button below to begin the survey.
Questions marked with a red * are required for you to complete the survey. The survey is on one long screen. When you get to the bottom, please click on DONE to record your responses. If you have missed any quesitons or made an entry mistakes you will see an error message. Scroll back down to see the error message(s) in red letters. After you completed all the questions and made corrections go to the bottom and click the DONE button again to record your updated responses.
Thanks again. |
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| * The primary reason(s) you go the Reading Terminal Market (Market) are to: (SELECT ALL THAT APPLY)? |
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| * Typically, what is your primary mode of transportation to the Market? |
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| * How many times you visited the Market in the past 30 days? (ENTER 0 IF NONE) | | |
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| * During your last visit to the Market, from how many vendors did you make a purchase? (ENTER 0 IF NONE) | | |
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| * During your last visit to the Market, how much did you spend? (ENTER 0 IF NONE. USE WHOLE DOLLAR AMOUNT, NO CENTS, NO DECIMAL POINT, NO $ SIGN) | | |
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| * At your last trip to the Market did you: |
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| Which of the following vendor types did you buy from during your last visit at the Market? (SELECT ALL THAT APPLY) |
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| * From the choices below, please rank the top 3 vendor categories that are important to you at the Market: |
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| SPECIALTY FOOD VENDORS LIKE CHEESE, WINE, ETC |
| | | PRODUCE |
| | | FISH/SEAFOOD |
| | | RESTAURANT/FOOD COURT |
| | | BAKERY |
| | | NON FOOD VENDORS |
| | | PENNSYLVANIA DUTCH VENDORS |
| | | MEAT/POULTRY |
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| * During your last visit, about how much time do you spend at the Market |
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| * In the past 12 months, have you gone any of the following activities or events at the Market? (SELECT ALL THAT APPLY) |
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| * Have you visited the Market on Sunday? |
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| How satisfied were you with your Sunday shopping experience?
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| * If the Market were open past 6 PM on some weekdays, how likely would you shop in the evening? |
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| How late should the Market stay open to be convenient for you to shop in the evening? |
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| * The Market now opens at 8:00 AM; however, if the Market opened earlier at 7:00 AM, how likely would you shop in the morning? |
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| When choosing to shop at the Market how Imporant is Quality for each of the following items? Then for each item, how Satisfied are you with the Quality of those items at the Market? (SELECT TWO IN EACH LINE) |
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| * At the Market, which Quality item is your most important? (PULL DOWN MENU AND SELECT ONE) |
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| When choosing to shop at the Market how Imporant are each of the following attributes? Then for each attribute, rates your Satisfied of how well the Market does with each attribute. (TWO RESPONSES PER ATTRIBUTE, IMPORTANCE AND SATISFACTION) |
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| Overall, how satisfied are you with shopping at Reading Terminal Market:
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| * Based on your experience shopping at Reading Terminal Market, how likely would you be to recommend the Market to a friend or colleague as a place to shop for food? |
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| * From the choices below, which if any of the slogans below do you best associate with Reading Terminal Market? (SELECT ONE) |
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| * In an average week, how many visits do you make to food stores including the Market? (Please include going to the same place more than once, as well as going to different stores.) | | |
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| * Of these visits (from question above), how many visits were at the Reading Terminal Market? (ENTER 0 IF NONE) | | |
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| Please describe why you shop for food at the Market instead of your primary food store? | | |
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| * From the list below, select your primary food store where you spend the most money on groceries. |
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| From the list below, how important is each item in chosing your primary food store. Then rate your satisfaction with each at your primary food store. |
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| From the list of stores in the Philadelphia area, please select one store that you think is the Best in each category: (SELECT ONE FOOD STORE PER COLUMN)
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| * Is your primary food store the closest or most convenient food store located near you? |
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| Because your Primary food store is not the closest or most convenient food store located near you - for which of the following reason(s) do you primarily shop at that store (instead of the closest): (SELECT ALL THAT APPLY) |
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| What could Reading Terminal Market offer that would make your food shopping experience better? | | |
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| * Which of the following Markets have you visited in the past 30-days? (Select all that apply)? |
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| * Do you own or have access to a car to shop for food? |
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| Have you ever used the Parkway Garage at 12th Street and Filbert to shop at Reading Terminal Market? |
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| Were you aware of the discounted parking program at the Parkway Garage at 12th and Filbert if you made a purchase at the Market? |
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| * Which of the following newspapers, if any, do you regularly read? (CHECK ALL THAT APPLY) |
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| For each radio station listed below, check what times you listen to that station. (SELECT ALL THAT APPLY OR N/A IF YOU DON'T LISTEN TO THAT STATION)
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| * What types of social media do you use? (SELECT ALL THAT APPLY) |
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| * Do you currently have a Smart Phone, such as an iPhone or Android? |
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| * What is your home zip code? |
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| * Do you work outside the home? |
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| What zip code do you work? |
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| * Including yourself, how many people live in your household? | | |
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| * What is the highest level of education that you have obtained? |
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| * How would you best identify your race or ethnicity? |
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| Annual household income in 2010: |
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