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2017
February
R
Ranking as a marketing tool
Ranking as a marketing tool
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What is your education level?
-- Select --
Less than high school
High school graduate (or equivalent)
Some college (no degree)
Associate's degree
Bachelor's degree
Some postgraduate
Master's degree
Other advanced degree (beyond a Master's degree)
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What is your gender?
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Female
Male
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What is your age?
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18 - 24 Years
25 - 34 Years
35 - 44 Years
45 - 54 Years
55 - 64 Years
Age 65 or older
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Which category best describes your area of profession (regardless of your current position)?
-- Select --
Retired
Student
Agriculture, Forestry or Fishing
Arts, Entertainment or recreation
Construction
Education
Finance and Insurance
Government and Public Administration
Hotel and Food services
Legal Services
Manufacturing
Mining
Real Estate
Religious
Retail
Scientific Services
Telecommunications
Transportation
Other
Healthcare and Social Assistance
Other
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Which category best describes your job title?
*
-- Select --
Academic
Administrative Staff
Consultant
Intern
Junior Management
Middle-level Management
Researcher
Self-employed
Skilled Laborer
Temporary employee
Trained professional
Unemployed
Upper Management
Other
FACULTY QUALITY
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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The number of academic staff with PhDs indicate the quality of the teaching staff within an institution of higher education learning
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Rating from research funding bodies affect the status of university staff
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Overall rating of HEIs stimulates competition amongst leading research/academics
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Ranking increases the stratification/categorisation of academic professions within the labour market
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Through rankings, academics can improve their research activities
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Academic staff from high performing universities are more successful than those in low performing HEIs
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The number of article publications per academic staff indicates the expertise of HEIs' faculty
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The number of PhDs awarded from a HEI indicates the presence of a high quality teaching staff
TEACHING AND LEARNING
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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Employers compete for graduates from the best performing universities
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Student - Staff ratio (number of students per academic staff) affects the overall performance of a HEI
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The number of PhDs awarded from an institution determines the quality of a HEI
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Investments made by institutions of higher education learning lead to quality education
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The number awards for Nobel Prize winners from a specific university influence the quality of an institution
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Attending a highly ranked institution promises a better career in future
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Graduating from an excellent higher institution of learning influences lifestyle choices
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There is a likelihood of getting employment 18 months after graduating
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A high graduation rate indicates the effectiveness of a schooling process
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The length of time taken to complete a degree reflects the effectiveness of a teaching process
RANKINGS
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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Rankings are an indicator of quality in HEIs.
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Rankings reflect the importance of prestigious research universities
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Rankings contribute to national hierarchy
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Rankings identify the best HEIs in the industry
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Rankings are a competitive tool amongst HEIs
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HEIs use rankings as a marketing tool
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Rankings nurture the process of continuous development within universities
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Information used to rank HEIs should be internationally comparative
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Ranking practices should be transparent
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Universities use rankings as an identity tool in association to like others
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HEIs use rankings as a benchmarking tool against like others
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Ranking systems results should generate information relevant to all stakeholders
RESOURCES AND INFRASTRUCTURE
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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Rankings act as a guide to allocation of public funds
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Higher education institutions use ranking positions to raise additional funding
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Availability of learning facilities depict the status of an institution of higher learning
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Rankings nurture the process of continuous development within universities
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Generally, universities use rankings to secure their future operations
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Rankings are instrumental in shaping the core activities of HEIs (e.g. improving the quality of education, shaping the mission etc.)
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The number of publications produced by a university determine the resources received from funding bodies
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High standard facilities (such as laboratories, libraries, computer facilities, Internet access, modern lecture halls etc.) are necessary for high quality education
INTERNATIONAL ORIENTATION
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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It is important for a HEI to offer some programs in a foreign language
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The number of foreign academic staff within an institution of higher education learning reflects diverse teaching
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Research publications that list two or more authors from another country is an indication of high quality research from an institution of higher learning
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Integrating joint degree programs with foreign universities improves the learning experiences
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The availability of an exchange program in a department/faculty is an indicator of high quality curriculum
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The number of graduates hired by an international organisation or overseas is an indicator of the students’ readiness for the international employment market
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Research income funded by international bodies is a measure of quality research within a HEI
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The number of foreign students seeking admission into a HEI reflects on the attractiveness of the institution
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The number of international academic networks/partnerships (funding, projects, research, programs etc.) that a HEI engages in indicates the international embeddedness of the institution
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