1. Surveys
  2. 2011
  3. May
  4. Q
  5. QuestionPro : Understanding Your Audience
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Hello:

You are invited to participate in our survey to provide Basket-O-Blessings with information that will allow us to better serve YOU. Approximately 200 people will be asked to complete a survey that asks questions about gift purchases. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jocelyn Johnson of Basket-O-Blessings at 678-471-0656 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
When is the last time you purchased a gift?
 
Less than 6 months ago
 
6 months to less than 1 year ago
 
1 year to less than 3 years ago
 
3 years to less than 5 years ago
 
5 years or more ago
 
 
 
For what occasion(s) might you purchase a gift basket? (Please check all that apply.)
 
Birthday
 
Anniversary / Engagement
 
Graduation
 
New Home
 
New Job / Promotion
 
New Baby
 
Other
 

 
 
What cost do you feel is reasonable for the following custom-designed, hand-crafted items?
Less than $40 $40 - $100 $101 - $150 $151 - $200 More than $200
Gift Basket
Diaper Cake or Diaper Wreath
Seasonal Wreath
Silk Flower Arrangement
 
 
How important are each of the following attributes in your decision to purchase a custom-designed, hand-crafted gift?
Not important Somewhat important Neutral Somewhat important Very important
Pricing
Quality of products/services
Responsiveness of support staff
Availability of retail store
 
 
 
Do you shop mainly in physical retail stores or online?
 
Physical retail stores
 
Online
 
Purchase from both equally
 
 
 
In which area do you live?
 
Inside Atlanta, GA City Limits
 
Within 25 miles of Atlanta, GA
 
More than 25 miles from Atlanta, GA
 
 
 
Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which range includes your age?
 
Younger than 18
 
18 - 24
 
25- -34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
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