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2011
April
Q
QuestionPro : Services Provided to Consumers
QuestionPro : Services Provided to Consumers
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What is your gender?
Male
Female
Prefer not to answer
What is your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
Prefer not to answer
What best describes your employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed, looking for work
Unemployed, not looking for work
Student
Retired
Homemaker
Military
Prefer not to answer
Other
How long have you been aware of Fashion PR?
Less than 6 months
6 months to less than 1 year
1 year to less than 3 years
3 years to less than 5 years
5 years or more
Do you believe Fashion PR can help boost the image of a brand or individual (model/designer etc)?
Yes
No
Maybe
How often do you think Fashion PR services are used in the Fashion Industry by:
Don't Use
Daily
Weekly
Monthly
Quarterly
{Fashion Designers}
{International Fashion brands like Channel,Omega etc}
{Indian Fashion Brands like Nuon, Fabindia, etc }
{Retailers like Westside, Shopper's Stop}
{Individuals such Models, Bollywood Actors etc}
How important, according to you, are the following attributes in Fashion PR?
1
2
3
4
5
6
7
8
9
10
Customer service experience
On-time delivery of service (meeting deadlines)
Professionalism
Crisis Management Skills
Deliverables (Events, innovative PR strategies, Advertorials etc)
Understanding of customers' needs
Where do you think one can purchase Fashion PR services?
PR Agencies
Online
Freelancing Individuals
Its a high society thing, can't be purchased
Advertising Agencies
Dedicated agents
Other
How do you rate the importance Fashion PR in comparison to Fashion Advertising?
Much higher
Somewhat higher
Same
Somewhat lower
Much lower
Don't know
Have You ever used Fashion PR services and if Yes, then what was your experience?
Highly satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Highly dissatisfied
Never Used Fashion PR services
If given a chance, would you like to use Fashion PR to promote yourself?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Have you ever recommended Fashion PR to others (in any capacity, such as a career option, personal image building etc)?
No, never recommended
Have recommended once or twice
Have recommended several times
Do you have any suggestions for improvement of Fashion PR in India or in a global context?
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