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  2. 2012
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Dear Survey Participant,

You are invited to participate in our survey on Indian consumer's intent to purchase a low budget car. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me by email at
[email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Have you purchased or used a low budget car (less than 2 lakh rupees) within the past year?
 
Yes
 
No
 
 
Ar you interested in purchasing a low budget car within a year?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
Which statement best explains why you are not interested in purchasing a low budget car?
 
I already have one & not interested in one more
 
It would not have good quality
 
It would not have good features
 
It would lower my reputation
 
Not relevant as I am interested to buy one
 
Other
 
How important are each of the following factors when selecting a car? Please rank in order of importance.
Least important Most important Not Applicable
Price
Fuel Efficiency
Features
Aesthetic look
Manufacturer
Image in Market (Owner's Pride)
 
 
What would be an appropriate price for a low budget car if it includes all of the attributes mentioned above?
 
1 Lakh
 
1 to 1.5 Lakhs
 
1.5 to 2 Lakhs
 
2 to 3 Lakhs
 
Greater than 3 Lakhs
 
Other
 
 
 
Are there any other attributes that would make you more likely to purchase a low budget car. If so, what?
   
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