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Dear Sir/Madam:




As the president of [COMPANY], I want to thank you for buying our product. Please help us to better understand your needs by completing the survey below. Thank you for your time.



Sincerely,

[MANAGER NAME]

President
 
 
The following is a list of product and service items. How satisfied are you with (Product) based on the below criteria?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, help desk)
 
 
 
How long have you used [PRODUCT]?
 
Less than 1 month
 
1 to 6 months
 
6 months to 1 year
 
1 to 2 years
 
2 years or more
 
Never used
 
 
 
How often do you use [PRODUCT]?

 
Once a week or more often
 
2 to 3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less often
 
Do not use
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is:
 
Much better
 
Somewhat better
 
Almost the same
 
Somewhat worse
 
Much worse
 
Don't know or never used
 
 
 
Will you use or purchase [PRODUCT] again?
 
Definitely
 
Probably
 
Might or might not
 
Probably will not
 
Definitely, will not
 
Never used
 
 
 
Would you recommend [PRODUCT] to others?
 
Definitely, will recommend
 
Probably will recommend
 
Not sure
 
Probably will not recommend
 
Definitely, will not recommend
 
Never Used
 
 
 
Based on your experience with [PRODUCT], how likely are you to again buy a [Company Product]?


 
Somewhat Unlikely
 
Very Unlikely
 
Unsure
 
Very Likely
 
Extremely Likely
 
 
 
After you contact [COMPANY] customer service, were all problems resolved to your complete satisfaction?
 
Yes, by the company or its representatives
 
Yes, by me or someone outside the company
 
No, the problem was not resolved
 
No problems/No contact with customer service
 
 
 
Would you like to mention anything specific in your experience with the [PRODUCT] which was not asked in the survey?
   
 
 
 
Thank you for your feedback.