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  2. 2011
  3. December
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  5. QuestionPro : Product
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How interested would you be in purchasing Hats
 
Very interested
 
Interested
 
Neutral
 
Uninterested
 
Very uninterested
 
 
How important are the following features of the proposed new product?
Least Important Most Important
1. Brand name
2. Material
3. Custamized embroidery
 
 
 
What would you expect to pay for this product if it had all of the above features?
 
40$
 
35$
 
60$
 
 
 
How likely are you to buy this product if it has all the attributes described above?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
If this product were available today, when would you be most likely to buy it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
I am not interested
 
 
Please indicate the degree to which you agree/disagree with the following statements about the similar product you currently use.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
Sufficient for my needs
 
 
 
What do you currently use as an alternative to our proposed product?
 
Lids
 
Nike
 
Reebok
 
Adidas
 
Other
 
 
 
 
Which purchase method do you prefer for this kind of product?
 
Phone
 
Mail order form
 
In-person/in-store
 
Online
 
Other
 
 
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