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How interested are you in Scholar Joe's Cafe' this would be a book store with a cafe and an entertainment area?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
How important are the following features of this proposed service?
Least Important Most Important
Internet
Coffee
Books
Food
Hours
Location
 
 
 
What would you expect to pay for this service if it had all of the above features?
 
{PRICE RANGE 1}
 
{PRICE RANGE 2}
 
{PRICE RANGE 3}
 
{PRICE RANGE 4}
 
{PRICE RANGE 5}
 
I would not pay for this service
 
 
 
How likely is it that you would visit this Cafe' if it had all of the above features?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
Would you be more or less interested in visit this Cafe' if it had any of the following attributes?
Much Less Interested Less Interested Neutral More Interested Much More Interested
Televisions
Late Hours
Meeting Rooms
Lounge Areas
Quite Areas
 
 
 
What additional attributes would you like incorporated into this Cafe/Bookstore?
   
 
 
 
How often would you expect to visit the Cafe'?
 
Once a day
 
Once or twice a week
 
Every other week
 
Once or twice a month
 
Would not use
 
 
Please indicate the degree to which you agree/disagree with the following statements about your current service.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
Overall, it matches my expectations of what a Cafe/Bookstore should be
The quality of customer service for this Cafe/Bookstore is adequate
It is reasonably priced
 
 
 
If our proposed Cafe' were available today, when would you be most likely to visit it?
 
Within the next few days
 
Within the week
 
Within a week or two
 
Within the month
 
within a couple days
 
I'm not interested
 
 
 
What do you currently use as an alternative to our proposed Cafe'
 
Starbucks
 
BiggBy
 
Local Libraby
 
College Library
 
McDonalds
 
I use no Cafe' similar to the proposed Cafe'
 
Other
 
 
 
 
Please provide additional comments about your current Cafe'/Bookstore.