QuestionPro : Personal Services

How interested would you be in buying professionally made cakes from me?

Very interested

Somewhat interested

Neutral

Somewhat uninterested

Very uninterested

How important are the following features when you buy cakes?

	Not Important	Very Important
Cost

Quality of ingredients

Taste

Presentation of cake(s)

Delivery charges

A mass produced 2 tier (10" and 8") maderia sponge cake from a leading retailer costs approx £20 - £25. What would you be prepared to pay for an individually made and decorated cake from me? My cake would be approx 3" deep and would be filled with buttercream in the middle and around the sides. It would then be iced with fondant icing, smoothed and finished with a ribbon at the base.

A mass produced 2 tier (10" and 8") fruit cake from a leading retailer costs approx £60. What would you be prepared to pay for a 2 tiered) iced fruit cake from me? My cake would be approx 3" deep, be iced with marzipan and then fondant icing and finished with a ribbon at the base?

Would you be more or less interested in purchasing my cakes if it had any of the following?

What additional features would you like to see included with my cakes? What sort of package would you like to see included?

How often would you buy cakes from me?

What would be your main reason for buying cakes from me?

If my cakes were available today, when would you be most likely to purchase?

Within the next month

Between 1 and 3 months from now

Between 4 and 6 months from now

Between 7 months and a year from now

More than a year from now

I'm not interested

What do you currently use as an alternative to my hand made cakes?

Grocery store e.g. Tesco

I make them myself

Family / friend makes them

Purchase from another professional cake shop

I use no service similar to the proposed service

Other

Please provide any additional comments on what you would like from my cakes and what you would like to see in the business.