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Hello:
You are invited to participate in my survey on the outdoor apparel industry for a graduate level research project at Quinnipiac University in Hamden, Connecticut. In this survey, people from across the country will be asked to complete my survey that will asses your views of the outdoor apparel industry. It will only take a few minutes to complete the questionnaire.
Your participation in this study is completely voluntary and very much appreciated. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Douglas Dellaccio by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Please mark the appropriate box to indicate your familiarity with the following brands. Also, be sure to indicate if you own any of the brands.
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| * Of the brands noted above, do you consider yourself to be loyal to any particular brand? |
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| Please mark the appropriate box to indicate your most recent purchases of the following items.
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| * In the last year, how much have you spent on outdoor apparel? |
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| * In general, what motivates you to purchase outdoor apparel? |
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* In general, are your purchases of outdoor apparel motivated by design or function?
Please allocate 100 points between the two. |
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| | Values must add up to 100 |
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| Please indicate the level of importance the following attributes of outdoor apparel when selecting outdoor apparel.
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| * Where do you make the majority of your purchases of outdoor apparel? |
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| * In general, which factor would you consider to be the most influential in your purchases of outdoor apparel? |
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| * On average, how often do you participate in outdoor activities? |
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| * Which of the following outdoor activities do you participate in? Please choose all that apply. |
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| * Do you subscribe to ANY outdoor lifestlye magazines? |
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| * What is the most you would be willing to pay for a high performance fleece jacket? |
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| * In what geographic region do you currently live in? |
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