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  5. Questionnaire of Chaling
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Exit Survey
 
 
Hello: You are invited to participate in our survey of CHALING. As a new launched brand by LVMH in 2016, CHALING is a cosmetic brand specifically taking use of Chinese local material called Pu'Er tea, as well as Chinese traditional culture. It only has two shops now, one is located in “Le bon Marché” in Paris and the other one is located in Harbour City in Hongkong. In Paris, it only sells cosmetics; however, in Hongkong, more products are sold in the store including tea-leaf and tea set. It also sets up a specialized area to teach consumers how to make tea. 

There are 9 questions in this survey and it will take approximately 10 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Yanfeng LU at 15726810953 or by email at the email address specified below. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
* In which of the following categories does your age fall?
 
less than 18
 
18 to 30
 
31 to 45
 
over 60
 
 
 
Profession : 
Nationality : 
 
 
Do you agree that Chinese herb and traditional Chinese medical science are really effective in skin care products?
strongly disagree disagree slightly disagree neither agree or disagree slightly agree agree strongly agree
*  
-
 
 
Are you interested in CHALING’s service of teaching consumers how to make tea in Hongkong?
not at all neutral a little bit very interested
*  
-
 
 
Do you agree that CHALING can improve consumers’ loyalty to LVMH?
strongly disagree disagree slightly disagree neither agree or disagree slightly agree agree strongly agree
*  
-
 
 
 
* What do you think about LVMH’s localization by CHALING?
 
It is proper
 
It overly emphasizes Chinese elements
 
Other ideas
 
 
 
 
* what do you think about LVMH’s usage of Chinese herb and traditional Chinese culture, including how to make tea and traditional Chinese medical science?
 
It is Chinese who really know how to make tea rather than foreigners, so it is ridiculous that it offers service of teaching consumers to make tea.
 
It properly takes advantage of Chinese material and culture so that it can attract as well as please more Chinese consumers.
 
Other ideas
 
 
 
 
* You will try a new product that is not from your familiar culture because:
 
It comes from an authoritative company
 
It is originated from the culture you are interested in
 
It is launched by a brand that you like
 
I will never try
 
 
 
*

 Will you buy tea leaf and tea set in CHALING?


 
I prefer to buy them in Chinese stores
 
Though I think it may not be professional, but I still would like to buy it because of this brand
 
Other ideas