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DEAR RESPONDENT, I am a student of M.com Hons. from Hailey College of Commerce, University of the Punjab, Lahore. I am conducting the research on the topic of “The Impact of Customer relationship marketing tactics on customer retention: mediating role of relationship quality.” for the completion of my degree. Hence, the following research is designed to determine the Retention towards your cellular network provider. All information will be used only for research purpose and will be kept secret and confidential. An unbiased cooperation from your side will be highly appreciated. Please do not give personal details that can help identifying you.

Strongly agree 5; agree 4; neutral 3; disagree 2; strongly disagree 1
 
 
This service provider's call quality/clarity is good.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
This service provider's network service performance (felt by ease in getting and making calls) is very good.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
I can rely on this service provider for getting good services.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
This service provider has a very good network coverage.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
Comparing what i pay for the services i receive,i think my service provider provides me good value.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
This provider's service is a better value for money.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
This provider charges a reasonable price for the service provided.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
 
 
The promotional offers are reasonably priced.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agreee
 
 
 
The promotional offers worth the money.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
 
THANK YOU FOR YOUR CO OPERATION:)
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