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1 What is your gender?

Male

Female

Prefer not to say

2 Which category best describes your nationality?

3 Which of the following categories best describe your age?

4 which category best describes your employment status?

5 which category best describes your monthly income?

6 To what extent do you agree with the statement below?
If I see a piece of nice outfit in a shop I will always buy it there and then.

7 How well does the statement below describe your purchasing behavior?

	totally not well at all	not well	Neutral	well	Very well
I often purchase something, especially new gadget, without researching or comparing carefully.

8 How often does the situation below happen to you?
End up with spending more than your budget when shopping in a retail or supermarket even if you have made a shopping list.

9 which factors will you usually consider before purchasing a product?

10 which of the factors below best describe the reason of your over-spending?

Marketing communications (Price discount, quantity offer, voucher)

Shop environment (products exposition, colors and style, music)

Shop staff (efficient communication and consultation, persuasive recommendation)

Individual hedonic motives (pleasure, novelty, excitement)

Cognitive estimation (emotional factors)

Social interactions (fashion trends, celebrities, friends, famous brand/ brand loyalty)

Financial situation (available for me to purchase anything I want since I am able to pay for it afterwards)

Other