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2014
May
P
Project study
Project study
To that extent the promotional strategies of the company (H&M) affect the customers' shopping behavior?
0%
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Hello:
You are invited to participate in our survey. In this survey asks questions about the shopping behavior and the promotional strategies of H&M. It will take approximately 8 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
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Age
Below 18
18-24
24-30
Above 30
Gender
Female
Male
Occupation
Student
Working
1.How many times you go shopping per month?
0-5times
6-10times
11-20times
Above 20times
2.How much would you usually spend per month on shopping?
0-20pounds
21-40pounds
41-60pounds
Above 60pound
3.Where do you usually take inspiration for new purchases?
Trend
Peer
Magazines
Famous star
Other
4.What factors affect your choice of the products?
Price
Appearance
Quality
Trendy
Other
5.What is your impression of promotional strategies ( price reduction, buy one get one free etc.)?
Positive
Negative
Natural
6.Which examples of methods of promotional is the best to attract you go shopping?
Price reductions
Free samples
Offering sales on online shopping
Student discount
Other
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