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  1. Surveys
  2. 2011
  3. April
  4. P
  5. Profiling Online Retailing Customers cont.
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Name*
   
 
 
 
Age*
 
Between 13 to 18
 
Between 19 to 25
 
Between 25 to 35
 
35 and above
 
 
 
Daily net surfing usage..*
 
1 to 2 hours
 
2 to 4 hours
 
4 to 6 hours
 
6 hours and above
 
 
 
Purpose of using internet*
 
Information gathering
 
Shopping
 
E-Mail
 
Job hunting
 
Games
 
News
 
Stock markets
 
Other
 

 
 
 
How often do you use web to find product information?*
 
Everyday
 
Several times a week
 
Once a week
 
Several times a month
 
Other
 
 
 
 
What kind of goods do you buy on online retailing websites?*
 
Fashion goods (clothes, watches, shoes, etc.)
 
Tickets (movies, travel, etc.)
 
Flowers and gifts
 
CDs/DVDs/Music/Movies
 
Electronics
 
Services (insurance, recharge, discounts, etc.)
 
Books and magazines
 
Furniture
 
Other
 

 
 
 
What is your preferred mode of payment online?*
 
Credit/Debit card
 
Online Banking
 
Payment on delivery
 
Other
 
 
 
Based on your online shopping experience, rate the following shortcomings of shopping online*
Very Important Important Neutral Unimportant Very Unimportant
Touch and feel factor missing
No availability of trials
Time gap between purchase and delivery of goods
Security issues during payment
Long process of searching goods online
 
 
Based on your online shopping experience, rate the following benefits of shopping online.*
Very important Important Neutral Unimportant Very unimportant
Convenience of buying goods from anywhere
Easy delivery at door step
Better discounts and promotions
Your choice mode of payment
Reduction in travel time and cost
Presentation of goods and services online
 
 
 
Do you always search for the lowest price in the things you buy?*
 
Yes
 
No
 
Sometimes
 
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