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Surveys
2011
August
P
Product Placement in Movies
Product Placement in Movies
0%
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Gender?
Male
Female
Age?
<20
21-25
26-30
31+
According to you, which brand appears most frequently in bollywood movies?
Coco-cola
Levis
Nike
Titan
If you watch your favorite celebrity endorsing any brand in a movie (the product you might not be using it), will it influence you?
Very strongly influenced
Strongly influenced
Depends on the brand
Will not pay any heed to it.
If your answer to the above question is either a) or b), what will be your next step to it?
Ask your friends about its reviews
Will search more about its features on the internet
Will buy it as your celebrity is endorsing it.
Won’t buy.
Suppose if you are already using a “Bajaj- Pulsar” and you find Hrithik Roshan promoting “Hero Honda Karizma” in movies like Kabhi khushi Kabi Gham, Koi Mil Gaya, Krrish etc will you be ready to switch the brand?
Yes
No
Depends on the budget
According to you what makes a strong impact of the advertisement on the movie viewer?
Product placement through the Brand ambassador
No. of times the brand is shown in the movie
Duration for which the product is shown.
Other
Which type of theatrical concept in movie branding is more responsive?
Positive (e.g. Promoting Polio Drops in movie)
Negative (e.g. A gangster using motorcycle)
Neutral (e.g. There is no reference with the context of the movie)
In the movie “Fashion”, brands like Sunshine & Kimaya and in” Zindagi Milegi Na Dobara” brands like Mountain Dew were promoted with integration with the storyline. Do you think that integrating it with storyline is more impactful and it should be introduced in product placement in movie?
Yes
No
Can’t Say
Guess the brand promoted in following movies:
Singapore Tourism
Rajdoot Motorcycles
Stroh Bear
Worldspace Radio
Sony
Coke
Bournvita
Airtel
Koi Mil Gaya
Dhoom 2
Taal
Krrish
Rang De Basanti
Lage Raho Munnabhai
Bobby
Dilwale Dulhaniya Le Jayenge
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