Product Placement in Movies

Gender?

Male

Female

Age?

<20

20-25

26-30

31+

According to you, which brand appears most frequently in bollywood movies?

Coco-cola

Levis

Nike

Titan

If you watch your favorite celebrity endorsing any brand in a movie (the product you might not be using it), will it influence you?

Very strongly influenced

Strongly influenced

Depends on the brand

Will ignore it

If your answer to the above question is either a) or b), what will be your next step to it?

Ask your friends about its reviews

Will search more about its features on the internet

Will buy it as your celebrity is endorsing it.

Won’t buy.

Suppose if you are already using a “Bajaj- Pulsar” and you find Hrithik Roshan promoting “Hero Honda Karizma” in movies like Kabhi khushi Kabi Gham, Koi Mil Gaya, Krrish etc will you be ready to switch the brand?

Yes

No

Depends on the budget

According to you what makes a strong impact of the advertisement on the movie viewer

Product placement through the Brand ambassador

No. of times the brand is shown in the movie

Duration for which the product is shown.

Other

Which type of theatrical concept in movie branding is more responsive?

Positive (e.g. Promoting Polio Drops in movie)

Negative (e.g. A gangster using motorcycle)

Neutral (e.g. There is no reference with the context of the movie)

In the movie “Fashion”, brands like Sunshine & Kimaya and in” Zindagi Milegi Na Dobara” brands like Mountain Dew were promoted with integration with the storyline. Do you think that integrating it with storyline is more impactful and it should be introduced in product placement in movie?

Yes

No

Can’t Say

Guess the brand promoted in following movies.