| |
Int. Make sure you are speaking to an adult member of the household, aged 15 years+
Hello, I am -------------- (Interviewer Name) from (Company Name). We are currently conducting a comprehensive media survey amongst subscribers to Pay TV.
The main objective of the research is to better understand customers’ TV viewing habits and preferences, which will help us to cater to their needs in a better way.
|
| |
|
|
|
| |
| * Your household has been selected randomly and we will be grateful if you can give us a few minutes of your time to answer our questions. |
| |
|
|
|
|
| |
| * 1. Which Pay TV network/s do you currently subscribe to? |
| |
|
|
|
|
|
| |
| * Int: Was OSN or Showtime selected above? |
| |
|
|
|
|
| |
* 2. Were you the decision maker in choosing to subscribe to OSN/Showtime?
INT: If No, thank respondent and ask to talk to the person who took the decision to subscribe to OSN/Showtime. If not available close interview. |
| |
|
|
|
|
| |
| * 3. For how long you have been subscribing to OSN/Showtime? |
| |
|
|
|
|
| |
| * 4. What were your main drivers for subscribing to OSN/Showtime? |
| |
|
|
|
|
|
|
|
|
|
| |
| * 5. What are your most preferred channels on OSN/Showtime? |
| |
|
|
|
|
|
|
|
|
|
| |
| * 6. What are the programmes genres that you are mostly interested in? |
| |
|
|
|
|
|
|
|
|
|
| |
| * 7. What types of sports are you interested in watching on TV? |
| |
|
|
|
|
|
|
|
|
|
| |
Int: If interested in watching football on TV, ask:
8. What are the football games that you are interested in and don’t want to miss on TV?
|
| |
|
|
|
|
|
| |
| * Int: was the question above |
| |
|
|
|
|
| |
* 9. When you switch on TV at home, what is the channel that you tune to first to find out what is airing on that specific moment?
(Int: Allow spontaneous recall without leading nor aiding the respondent. Allow one answer only. If he/she mentions it is a different channel each time, ask what is the most one he/she usually tends to tune to first) |
| |
|
|
|
|
| |
| * 10. You told me you currently subscribe to OSN/Showtime, What do you like most about this network? You can think of the content, broadcast, service, price, method of payment, or any other aspects of the service. |
| |
|
|
|
|
|
|
|
|
|
| |
* 11. What do you dislike most about the network? You can think of the content, broadcast, service, price, method of payment, or any other aspects of the service. Please be as specific in your answer as possible.
Int: Below is a pe-coded list to choose what matches with the respondent’s answer. Please do not lead the respondents. |
| |
|
|
|
|
|
|
|
|
|
| |
* 12. What are the improvements that you are looking for or wish they get adopted by the network to make you a more satisfied customer? You can think of the content, broadcast, service, price, method of payment, or any other aspects of the service. Please be as specific in your answer as possible.
Int: Below is a pre-coded list to choose what matches with the respondent’s answer. Please do not lead the respondents.
|
| |
|
|
|
|
|
|
|
|
|
| |
| * 13. Do you usually watch The English Premier League games on Showsports? |
| |
|
|
|
|
| |
| * 13b. Do other family members watch The English Premier League on Showsports? |
| |
|
|
|
|
| |
| * 14. If the English Premier League falls out of OSN/Showtime platform: |
| |
|
|
|
|
| |
| * 15. If the English Premier League was substituted with Al Jazeera Sport channels (which have UEFA Champions League, Italian Serie A, Spanish League (La Liga), FA Cup (The Football Association Challenge Cup) and Euro 2012) without any extra costs or additional fees, would you say: |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| * 21. Highest Level of Education |
| |
|
|
|
|
Loading...
