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  1. Surveys
  2. 2011
  3. May
  4. P
  5. Pre-Fam SUmmer Camp Ad Awareness
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Hello, This is ___________ with Bryles Research. We are performing a short survey regarding sporting goods stores. Do you have a few minutes to give your input?
 
 
 
* Before beginning questionnaire with respondent, please select appropriate quota group:
 
Chicago, IL Customer
 
Ft. Lauderdale, FL Customer
 
Dallas, TX Customer
 
Detroit, MI Customer
 
Charlotte, NC Customer
 
Houston, TX Customer
 
Nashville, TN Customer
 
Discovery, GA Customer
 
Denver, CO Customer
 
Rancho, CA Customer
 
Chicago, IL Non-Customer
 
Ft. Lauderdale, FL Non-Customer
 
Dallas, TX Non-Customer
 
Detroit, MI Non-Customer
 
Charlotte, NC Non-Customer
 
Houston, TX Non-Customer
 
Nashville, TN Non-Customer
 
Discovery, GA Non-Customer
 
Denver, CO Non-Customer
 
Rancho, CA Non-Customer
 
 
 
* 1.Do you have children/grandchildren between the ages of 3 and 13?
 
Yes, children
 
Yes, grandchildren
 
Neither children/grandchildren (TERMINATE)
 
 
 
* 2. How often do you and other family members participate in outdoor activities?
 
More than once a week
 
Once a week
 
1 – 2 times a month
 
Few times a year
 
Not at all (TERMINATE)
 
 
 
* 3. To your knowledge, does Bass Pro Shops offer any special events/activities geared towards kids and families during the months of June or July?
 
Yes, Family Summer Camp (Skip to Q5)
 
No
 
Yes, list events, activities other than family summer camp:
 

 
 
 
* 4. Are you aware that Bass Pro Shops offers a Family Summer Camp with FREE seminars, games, and crafts?
 
Yes
 
No (Skip to Q.6)
 
Not Sure (Skip to Q.6)
 
 
 
* 5. Did you visit Family Summer Camp in any of the previous years it was offered (2009 & 2010)?
 
Yes
 
No
 
Not Sure
 
 
 
* 6. How likely are you to attend Family Summer Camp this year (June 4 - July 10)?
 
1 Not at all Likely
 
2
 
3
 
4
 
5
 
6 Extremely Likely
 
0 Not Aware
 
 
 
* 7. How likely are you to visit Bass Pro Shops at least once this summer?
 
1 Not At All Likely
 
2
 
3
 
4
 
5
 
6 Extremely Likely
 
 
 
* 8. During the past 30 days, about how often have you seen advertising for Bass Pro Shops?
 
Never (Skip to Q.12)
 
1-2 times
 
3-4 times
 
5-6 times
 
More than 6 times
 
 
 
* 9. What types of advertising was it? [MULTIPLE RESPONSES.]
 
TV
 
Newspaper
 
Radio
 
Billboards
 
Magazine
 
Direst mail sales flyer
 
Email
 
Not Sure of specific type
 
Other:
 

 
 
 
* 10. What was the main focus of the advertising you saw for Bass Pro Shops?
   
 
 
11. Do you recall seeing or hearing the following advertising for Bass Pro Shops 30 days?
Yes No Not Sure
* In-store signage
* Billboard
* Email from Bass Pro Shops
* Newspaper insert
* TV commercial
* basspro.com
* Magazine
* Direct mail sales flyer
* Radio
 
 
 
* The following questions are for classification purposes only:

12. INTERVIEWER OBSERVATION
 
Male
 
Female
 
 
 
* 13. Please stop me when I reach the group that contains your age?
 
< 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-74
 
75+
 
 
Thank you for your time and input, that is all that we needed today. Please have a good (morning / afternoon /
evening). ***After hangup please proceed to name and phone number question.***
* First Name : 
* Last Name : 
* Phone : 
 
 
 
* Please Enter VIP Number from Call Data
   
 
 
 
* Please record interviewer name and number (Matching touchstar username and number)
   
 
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