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Post-Presentation Survey: Hispanic Community Resea


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Tell us how much you learned from the Hispanic Community Research presentation by answering these questions. Your answers help us understand how well we are communicating key points and will help us improve the presentation for future participants.
 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
 
* Email Address
   
 
 
 
* Select the presentation on Hispanic Community Research that you attended:
 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
 
* The Hispanic community is a significant population in DFW. What percentage of the DFW population belongs to the Hispanic population?
 
 
 
* A colleague states that Hispanic buying power in health care is “roughly three and a half billion dollars annually.” Is this an accurate statement?
 
 
 
* How much of the Hispanic community in the DFW area is aware of Texas Health Resources, its facilities, and its physicians?
 
 
Match the Hispanic acculturation level with the proper percentage they represent in the marketplace.
47% 26% 27%
* Lowest acculturation
* Moderate acculturation
* Highest acculturation
 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
Match the characteristic with the acculturation segment.
(Low acculturation, Moderate acculturation, High acculturation)
Low Moderate High
* Mostly foreign born
* Totally comfortable with American culture
* Consider themselves bicultural
* Modestly covered by insurance
* Highest out-of-pocket spend on healthcare
* Highest insurance coverage
* Most aware of THR
* Have used THR most
* Mostly or exclusively Hispanic culture influence
* Comfortable doing business in English and Spanish
* Infrequent health care usage
 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
 
* Check the top two service lines/conditions for which Hispanics seek care.
 
Pregnancy/obstetrics
 
Diabetes
 
Non-birth women’s services
 
Children’s care/pediatrics
 
Asthma and allergies
 
High blood pressure/cardiovascular

 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
Match the strategy to the proper acculturation level.
(Low acculturation, Moderate acculturation,High acculturation)
Low Moderate High
* Capture market as they acculturate, improve resources
* Rapidly grow the business
* Neutralize loss through education and physician services
 
 
 
* What are the three 2012 planning strategies for the Hispanic community? Check the three that apply:
 
Align with external Hispanic organizations such as Latin/Hispanic cultural, civic and educational organizations
 
Determine other internal groups needing individual strategies to address Hispanic patients
 
Develop a multi-year implementation approach
 
Incorporate into Base Camp 2 and 3 goals

 
 
 
* What are the three 2012 implementation strategies for the Hispanic initiative? Check the three that apply:
 
Texas Health Physicians Group recruitment plan
 
Increase awareness among High Acculturation segment first.
 
Engage with Culturally Competent care initiatives
 
Publicize Texas Health’s commitment to capture Hispanic market share

 
 
 
Post-Presentation Survey: Hispanic Community Research
 
 
On a scale of 1 – 10, with 1 being “insignificant” and 10 being “vital,” how would you rate the Hispanic market as a growth opportunity for Texas Health both before and after attending the presentation?
1 2 3 4 5 6 7 8 9 10
* Before attending
* After attending
 
 
 
* What tools and other resources do you need in your work area in order to better serve Hispanic patients?
   
 
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