Policies of Hotels about marketing and advertising

Exit Survey »

Sex.

Male.

Female.

Age.

Annual Income.

SR 60 000 -75 000 SR.

SR 75 000 -90 000 SR.

SR 90 000 -120 000 SR.

More than 120 000 SR.

Designation

Executive.

Administrative.

Assistant.

Accommodation capacity.

100 rooms - 150 rooms.

150 rooms - 250 rooms.

250 rooms - 350 rooms.

More than 450 rooms.

Are you agreed that marketing has a positive impact on the profit of Hotel industry

Suppose that you are a marketing manager in a hotel. There is an agreement between you and a sales representative of travel magazine about the advertisement related to the services which are provided by the Hotel. The magazine assumed the following characteristics:
1- Circulation all over the world
2- Published quarterly
3- 10% travelers are reading this magazine

Then among the following offers which you prefer more.

cost of advertisement for one year 16 000 SR per 100 000 issue.

cost advertisement for one year 28 000 SR per 200 000 issue.

cost advertisement for one year 39 000 SR per 300 000 issue.

cost advertisement for one year 50 000 SR per 400 000 issue.

I do not accept any offer.

How much your office is spending on the marketing activities per annum.

Less than 30000 SR.

30 000 SR - 50 000 SR.

50 000 SR - 100 000 SR.

More than 100000 SR.

Which advertising media you prefer more

How much your hotel acquired the share in the market