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Welcome to Product Innovator's Product Management Task Checklist Survey.


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Market Analysis: the gathering and analysis of data regarding customers or market preferences for products and services.


Which of the following Market Analysis tasks are undertaken by your organisation?
Tasks undertaken Output documentation created
Market Research
Market Segmentation
Customer profiling
Competitor Analysis
SWOT Analysis
 
 
 
* Is someone in your organisation tasked with Market Analysis activities as part of their job role?
 
 
 
What output documents are generated during the market analysis stage?
   
 
 
Strategy: the appropriate strategic approach for the product, based on opportunities identified from the market analysis stage.

Which of the following Strategic tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Buy/ Build / Partner decision
Positioning
Pricing
Financial Projections
Business Case
Strategic Objectives
 
 
 
* Is someone in your organisation tasked with Strategy defining activities as part of their job role?
 
 
 
What output documents are generated during the Strategy defining stage?
   
 
 
Requirements Management: establishing and maintaining a common understanding between the customer and the project team, of the customer and market requirements that will be addressed.

Which of the following Requirements Management tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Stakeholder identification
Key clients list
Customer requirements gathering
Support requirements
QA requirements
Engineering requirements
Market opportunities / threats
Prioritisation
Product Roadmap planning
Product sign-off with engineering – product contract
Updates, amendments
 
 
 
* Is someone in your organisation tasked with Requirements Management activities as part of their job role?
 
 
 
What output documents are generated during the Requirements Management stage?
   
 
 
Product Planning: establishing objectives and strategies to define, build and take to market solutions targeted to fulfilling specific market requirements.

Which of the following Product Planning tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Metrics
Business case
Product Definition
Revenue Requirements
Marketing plan
Professional Services planning
QA planning
Product Support planning
Sales support planning
Distribution Strategy
Tasks undertaken Output documentation created
Packaging – Bill of Materials
Partner plan
Internal launch planning
External launch planning
Upgrade / migration planning
Portfolio Management
End-of-life planning
 
 
 
* Is someone in your organisation tasked with Product Planning activities as part of their job role?
 
 
 
What output documents are generated during the Product Planning stage?
   
 
 
Go to Market Planning: developing integrated Operational, Marketing and Distribution plans that are consistent with market development strategy.

Which of the following Go to Market Planning tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Engineering Delivery & sign-off
QA Delivery & sign-off
Marketing Delivery & sign-off
Sales Delivery & sign-off
Professional Services Delivery & sign-off
Channels/ Partners Delivery & sign-off
 
 
 
* Is someone in your organisation tasked with Go to Market Planning activities as part of their job role?
 
 
 
What output documents are generated during the Go to Market Planning stage?
   
 
 
Product Training: upskilling internal and external parties on benefits, features, sales process etc of the product offering.

Which of the following Training tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Sales training
Support training
Pre-sales training
Professional services training
Customer training
Partner training
 
 
 
* Is someone in your organisation tasked with Product Training activities as part of their job role?
 
 
 
What output documents are generated during the Product Training stage?
   
 
 
Evangelism: highlighting to external parties the benefits, use, availability and functionality of the product for the purpose of evangelism, sales and product rollout.


Which of the following Evangelism tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Thought leader engagement
Analyst engagement
Key customer engagement
Press engagement
 
 
 
* Is someone in your organisation tasked with Evangelism activities as part of their job role?
 
 
 
What output documents are generated during the Evangelism stage?
   
 
 
Product Review: assessment of whether product (or service offering) objectives have been met with respect to revenue, market share, profitability, quality, etc. Develop objectives and strategy for corrective action when goals are not met.


Which of the following Product Review tasks is undertaken by your organisation?
Tasks undertaken Output documentation created
Customer review
Market review
Technology review
Beta programme
Performance benchmarks
Customer leads analysis
Sales win/ loss analysis
QA Review
Support Review
 
 
 
* Is someone in your organisation tasked with Product Review activities as part of their job role?
 
 
 
What output documents are generated during the Product Review stage?
   
 
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