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Thank you for taking part in this 3-minute quetionnaire. The aim of this study is to understand the attitudes and buying habits of women in the area of women indulgence products.

Women indulgence can be described as objects, clothing items and media content specifically designed for providing sensual and sexual stimulation to women and partners.

The answers you have given in this study will be treated with complete anonymity. Please try and answer the questions as independently as possible.
 
 
 
Please describe the age category that describes you the best?
18-25 26-30 31-35 36-40 41-45 46-55 55+
 
 
 
Which cultural group do you most closely associate with?
British Asia Pacific Indian Sub African Latin America North America N.Europe S.Europe E.Europe
 
 
 
What of the following bands describes your annual income band?
 
Up to £29k
 
£30k - £50k
 
£51k+
 
 
 
How many women indulgence* items have you purchased over the past two years?

(*Women indulgence can be described as objects, clothing items and media content specifically designed for providing sensual and sexual stimulation to women and partners).
 
Zero will never
 
Zero but may
 
1-3
 
4-7
 
8+
 
 
 
What item(s) of women indulgence did you purchase in the past two years (tick as many as relevant)?
 
Lingerie
 
Sex toy
 
Media
 
Other
 

 
 
 
What are your current sources of information on women indulgence items (tick as many as relevant)?
 
Blogs
 
Friends
 
My Internet research
 
TV programs & documentaries
 
Women’s magazines
 
None
 
Other (please name)
 

 
 
For online women indulgence purchases, how important would it be to you to?:
Very important Medium Not important
Read product reviews
Get friend’s recommendations
View product clip/demo
See endorsement from a trusted peer/personality
 
 
What would you consider the most important factors when purchasing women indulgence items?
(Please rank from 1-5. 1 being most important and 5 being least important)
1
2
3
4
5
 
 
 
If you have purchased women indulgement items, where did you buy them (tick as many as applicable)?
 
Agent Provocateur
 
Ann Summers
 
Coco de Mer
 
Kiki de Montparnasse
 
Myla
 
Other (pls name)
 

 
 
 
Do you feel women indulgemence items can enhance relationship dynamics?
 
Yes
 
No
 
 
What would your preferred method to purchase women indulgement items be?
High street Online
Lingerie
Toys
Media
 
 
If you have purchased sensual lingerie in the last two years how satisfied were you with your purchase on the following criteria?
Very satisfied Marginally satisfied Marginally dissatisfied Very dissatisfied
Price
Quality
Shopping experience
Time to delivery
 
 
If you have purchased sex toys in the last two years how satisfied were you with your purchase on the following criteria?
Very satisfied Marginally satisfied Marginally dissatisfied Very dissatisfied
Price
Quality
Shopping experience
Time to delivery
 
 
If you have purchased media in the last two years how satisfied were you with your purchase on the following criteria?
Very satisfied Marginally satisfied Marginally dissatisfied Very dissatisfied
Price
Quality
Shopping experience
Time to delivery
 
 
 
Are you in a relationship?
 
Yes
 
No
 
It's complicated
 
 
 
What describes your sexual orientation best?
 
Straight
 
Gay
 
Bisexual
 
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