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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* How often do you browse at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How often do you make a purchase at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How do you typically shop at The Children's Place?
 
I always shop in the store
 
I usually shop in the store but sometimes shop online
 
I shop in the store and online equally
 
I usually shop online but sometimes shop in the store
 
I always shop online
 
 
 
* Do you currently have a PLACE Credit Card?
 
Yes
 
No, but I intend to get one
 
No, and I do not intend to get one
 
 
 
* Which of the following best describes why you have not signed up for the PLACE credit card?
 
I do not want another credit card
 
The 20% off purchase upon credit approval and 5% ongoing savings isn’t big enough
 
It was going to take too long to sign up for at check out
 
I do not understand the benefits of getting The Children's Place credit card
 
I receive good enough discounts from The Children's Place without signing up for the credit card
 
I do not shop there often enough
 
I do not want to risk lowering my credit score
 
I do not like having credit cards for specific stores
 
No one has ever asked me if I want to sign up
 
 
 
* With the knowledge that you receive 20% off your purchase upon credit approval and 5% off in ongoing savings (combinable with other offers/coupons), would you sign up for a PLACE credit card?
 
Yes
 
No
 
 
 
* For which of the following stores, if any, do you have a store credit card? (Please select all that apply)
 
Carter’s
 
Macy’s
 
Old Navy
 
Gymboree
 
T. J. Maxx
 
JC Penny
 
Babies ‘R’ Us
 
Marshalls
 
abercrombie & fitch
 
Wal-Mart
 
Justice
 
Gap
 
Sears
 
AE 77 Kids
 
Target
 
Kohl’s
 
Other
 

 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child looks forward to wearing
A unique style of clothes that I cannot find anywhere else
Provides promotions/coupons that save me money
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
Offers one-stop shopping for all kinds of products, not just kids clothing
Is easy to wash
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Makes child feel special
Having the trendiest outfits
Allows for easy returns
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child will like
Absolute lowest prices
Free shipping to store or house
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
A unique style of clothes that I cannot find anywhere else
Carries the products I need in season I need them
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child forward to wearing
Allows you to show the child love
I can shop on my own time
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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