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Valued Unique Kitchen Customer,
You are invited to participate in a Unique Kitchen survey that asks questions about a unique new pizza cutter. It will take approximately five minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Unique Kitchen at 1-800-55P-IZZA (1-800-557-4992).

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What utensils do you use to slice your pizza?
 
Kitchen knife and spatula
 
Rotary pizza cutter and spatula
 
Scissor pizza cutter and spatula
 
Other
 
 
 
 
Who makes your existing pizza cutter?
 
Dreamfarm
 
Sagaform
 
Paderno World Cuisine
 
V.C. Formark
 
Do not know
 
Other
 
 
 
 
Where do you purchase your pizza cutters from?
 
Discount Retail Store
 
Kitchen Speciality Store
 
Online (such as Amazon.com)
 
TV (such as QVC)
 
Other
 
 
 
 
What color do you prefer for a pizza cutter?
 
White
 
Black
 
Red
 
Blue
 
Orange
 
Other
 
 
 
 
Who does the purchasing of kitchen gadgets in your household?
 
Woman of the household
 
Man of the household
 
Other
 
 
 
How much would you pay for a quality tool to slice and serve pizza?
 
$1-5.00
 
$5-10.00
 
$10-20
 
More than $20.00
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your annual household income?
 
Below $15,000
 
$15-25,000
 
$25-50,000
 
$50-100,000
 
$100,000+
 
 
 
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