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  1. Surveys
  2. 2014
  3. August
  4. P
  5. Physiotherapists using social media marketing
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Exit Survey
 
 
Welcome
You are invited to participate in this survey which will assess the occurrence of social media marketing in physiotherapy practices of South Africa. In this survey, all physiotherapy practice owners of South Africa will be asked to complete a survey that asks questions about the use of social media in private practices. It will take approximately 5 minutes to complete the questionnaire.

This research is being done by Robert Doubell. This is his field study for his MBA degree.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to know your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Robert Doubell by email at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
* What is your age?
 
20-25
 
26-30
 
31-35
 
36-40
 
41-45
 
46-50
 
51-55
 
56-60
 
Older Than 60
 
 
 
* Are you male or female?
 
Male
 
Female
 
 
 
* In which province is practice situated?
 
Western Cape
 
Eastern Cape
 
Kwazulu Natal
 
Free State
 
Mpumalanga
 
Gauteng
 
North West
 
Limpopo
 
Northern Cape
 
 
 
* In which city/town is your practice situated?
   
 
 
 
* Are you a sole practitioner?
 
Yes
 
No
 
 
 
If you answered no, what is the status of your practice?
   
 
 
 
How long have you been in private practice?
 
1-3 years
 
3-6 years
 
6-9 years
 
9-12 years
 
12-15 years
 
15-18 years
 
18-21 years
 
21-24 years
 
more than 24 years
 
 
 
* Do you make use of social media in your marketing strategy?
 
Yes
 
No
 
 
If you answered no, why not?
   
 
 
 
* Do you make use of social media in your personal life?
 
Yes
 
No
 
 
 
* Do you make use of traditional marketing methods for example advertisement in the local paper?
 
Yes
 
No
 
 
If you answered yes, please specify.
   
 
 
 
The following questions are only for practitioners making use of social media in their practice's marketing strategy.
 
 
 
What social media platforms do you use for your practice?
 
Facebook
 
Twitter
 
LinkedIn
 
Blog
 
Whatsapp
 
Email
 
Mxit
 
Other

 
 
 
Which social media platform do you prefer the most when marketing your practice?
 
Facebook
 
Twitter
 
LinkedIn
 
Blog
 
Whatsapp
 
Email
 
Mxit
 
Other
 
 
 
How long have you been using social media?
 
0-6 months
 
6-12 months
 
1-2 years
 
2-3 years
 
3-4 years
 
4-5 years
 
more than 5 years
 
 
 
How many hours a week do you spend on your practice's social media page?
 
Less than 1 hour
 
1-2 hours
 
2-3 hours
 
3-4 hours
 
4-5 hours
 
5-6 hours
 
6-10 Hours
 
More than 10 hours
 
 
Answer the following by choosing one of the options given after each statement.
Completely Agree Agree Disagree Completely Disagree
Making use of social media has increased the number of patients coming to my practice
Social media is a good way for a physiotherapy practice to advertise or market
I would recommend social media marketing to other physiotherapy practices
There are a lot of advantages to using social media in a marketing strategy
There are no disadvantages to using social media in a marketing strategy
I get positive feedback from patients about my social media pages
I use social media to follow up on a patient's progress after a physiotherapy treatment
I am open to patient's complaints and suggestions via social media
 
 
 
If there are advantages according to you in using social media marketing for a physiotherapy practice, please list them:
   
 
 
 
If there are disadvantages according to you in using social media marketing for a physiotherapy practice, please list them:
   
 
 
 
Who is in charge of the content on the social media pages?
 
You the owner
 
One of your partners or shareholders
 
Your employee / employees
 
A specific marketing person
 
Other
 

 
 
 
What kind of content do you post or broadcast on your social media pages?
 
Strictly physiotherapy focused content
 
Other

 
 
In general, how concerned are you about content and information you submit on social media sites regarding the following?
Very Concerned Concerned Unconcerned Not concerned at all
Ethical infringement
Patient-practitioner confidentiality
HPCSA's code of marketing a physiotherapy practice infringement
Recieving bad comments on content or bad statuses from followers
The spreading of bad publicity
 
 
 
Do you think social media is the future of marketing physiotherapy practices?
 
Yes
 
No
 
 
 
Thank you for completing this survey.
 
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