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Surveys
2013
July
P
Perfect Pony Hire]
Perfect Pony Hire]
0%
Please read the following description of a new service concept -- [NEW CONCEPT] in order to complete the survey.
[NEW CONCEPT DESCRIPTION]
Select the rating that best describe how you feel about .
NEW CONCEPT
Low
1
2
3
4
High
5
Quality
Price
Trustworthy Brand
Craftsmanship/Design
Value for Price Paid
How interested would you be in using the described service?
Not at all interested
Not very interested
Neutral
Somewhat interested
Extremely interested
Not sure
What features/attributes of this service are the most valuable to you?
What do you find least appealing about this service?
Overall, how interested are you in buying this service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
If [ADDITIONAL FEATURE] were added to the basic concept, what is the amount you would expect to pay?
If you wanted to use the new service, which purchase method would you most prefer?
Calling and ordering by telephone
Ordering through the mail
Going to the company/place of business/office
Using the Internet
Other
[NEW CONCEPT] might be used at different times or occasions. Please rank the following occasions by placing a 1 next to the occasion of greatest expected use, a 2 next to the occasions of next greatest expected use and so forth until all items are ranked.
Occasion 1
-- Select --
1
2
3
4
Occasion 2
-- Select --
1
2
3
4
Occasion 3
-- Select --
1
2
3
4
Occasion 4
-- Select --
1
2
3
4
Who do you expect will use the new service most?
Self
Family member
Co-worker
Business/Organization partner
Student
Other adult
Teen 13-18
Child 8-12
Child 2-7
Infants under 2 years
Other
How often do you use products from this [SERVICE CATEGORY]
Every day
More than once a week
Once a week
About every two weeks
Once a month
Every three months
Two-three times a year
Once a year
Less often
Never used
Other
How aware are you of the following companies that offer similar services? Please check all that apply.
Brand A
Brand B
Brand C
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