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Age Group of investors
 
0 - 18
 
19 - 35
 
36 - 60
 
60 & above
 
 
 
Occupation Profile of Investor
 
Govt. Sector
 
Pvt. Sector
 
Business
 
Agriculture
 
Other
 
 
 
 
Investment Avenue Preferred by the Investor
 
fixed Deposit
 
Insurance
 
Mutual Fund
 
NSC Post Office
 
Shares
 
Gold/Silver
 
Real Estate
 
PPF
 
Other
 
 
 
 
Monthly Income Profile of Investor
 
< Rs 20,000
 
20,001 - 40,000
 
40,001 - 60,000
 
60,001 and above
 
 
 
Awareness of Benefits of investment in Mutual Funds
 
Some Knowledge
 
Fully Aware
 
Totally Ignorant
 
 
 
Importance of Liquidity
(On a scale of 1 to 5, 1 being the lowest and 5 the highest)
 
1
 
2
 
3
 
4
 
5
 
 
 
Importance of Higher Return
(On a scale of 1 to 5, 1 being the lowest and 5 the highest)
 
1
 
2
 
3
 
4
 
5
 
 
 
Low Risk
(On a scale of 1 to 5, 1 being the lowest and 5 the highest)
 
1
 
2
 
3
 
4
 
5
 
 
 
Company Reputation
(On a scale of 1 to 5, 1 being the lowest and 5 the highest)
 
1
 
2
 
3
 
4
 
5
 
 
 
Frequency of Investment Decision
 
Once in 15 days
 
Once a Month
 
Once in 3 Months
 
Once in 6 Months
 
Once a year
 
Other
 
 
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