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Please read the following description of a new service concept in order to complete the survey.

Animal lovers beware. Paw Lane is a dog villa. There is a day kennel for the suits who don't have the time or those who will be away for the day. The dogs will be well fed from the Doggy Bakery, located next to the kennel. Anyone is allowed to come to the bakery and is invited to bring their animals and take in a show at the mini movie theater conviently located next to the bakery. Whether you're with family, friends, or just your best friend, your pet, you can come and enjoy a show or just the company of others with similar interests. The kennel is just for dogs, but every animal is welcome to the mini movie theater and the large park.
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After reading the above service description, how interested would you be in using the described service?
 
Not at all interested
 
Not very interested
 
Neither interested nor uninterested
 
Somewhat interested
 
Extremely interested
 
 
 
* What features/attributes of this service are the most valuable to you?
   
 
 
 
What do you find least appealing about this service?
   
 
 
 
Overall, how interested are you in buying this service?
 
Not at all interested
 
Not very interested
 
Neither interested nor uninterested
 
Somewhat interested
 
Extremely interested
 
 
 
How would you best describe your familiarity with a product/service like that described above?
 
I was not aware of such a product/service
 
Only generally aware
 
Have investigated or researched such products
 
Have demo'd a product like this
 
Have purchased or regularly use a product like this
 
 
 
How aware are you of the following companies that offer similar services? Please check all that apply.
 
Man's Best Friend
 
Petco
 
George Bush's Dog Park
 
 

Would you use this service more than once?
Extremely unlikely Extremely likely
 
 
 
Which groups of people do you expect to be the greatest users of this service? Please check three (3).
 
Self
 
Family member
 
Co-worker
 
Business/Organization partner
 
Student
 
Other adult
 
Teen 13-18 years
 
Child 8-12 years
 
Child 2-7 years
 
Infant under 2

 
 
 
If you wanted to buy/have this new service, which purchase method would you most prefer?
 
Calling and ordering by telephone
 
Ordering through the mail
 
Going to the company/place of business/office
 
Using the Internet
 
Other
 
 
 
Which of the following best describes your need for this service?

 
I really need this service because nothing else can solve this problem.
 
This is a minor improvement over what I currently do.
 
Looks okay but is about the same as what I'm using now.
 
My current service would serve me better.
 
I am not at all interested in this service.
 
Please contact [email protected] if you have any questions regarding this survey.
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