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Which of the following best describes the company you work for?

 
Commercial locksmith
 
General contractor
 
Facility or institution
 
Low-voltage installer
 
Security products OEM
 
Security consultant
 
System integrator
 
Other
 
 
 
 
Which of the following best describes your role or title within your organization?

 
Owner/CEO/President
 
Manager/Director/Supervisor
 
Installer/Tech/Carpenter
 
Purchasing
 
Sales
 
Other
 
 
 
 
Which of the following best describes your role and how it deals with the purchase of access control products for your company? (i.e. products such as electric strikes, electric locks, maglocks, power supplies, readers, push buttons, keypads, panic devices, or other related accessories, etc.)

 
I make the purchase decision
 
I make recommendations regarding purchase decisions
 
I have some influence over purchase decisions
 
I do not participate in purchase decisions, but I purchase products under the direction of others
 
I do not participate in purchase decisions but I use the products
 
None of the above
 
 
 
When was the last time you purchased an access control product for use by the company? Please consider any purchase – in store, online and/or those made via telephone or fax, etc.

 
Within the last week
 
Within the last month
 
Within the last 3 months
 
More than 3 months ago
 
I don’t purchase products for the company
 
 
 
For the purpose of this survey, please think about the most recent access control purchase you’ve made and answer the following questions based on this purchase.
 
 
 
What access control products did you buy during your most recent purchase? (Select all that apply)

 
Reader and/or card
 
Power transfer
 
EAC Panel
 
Power supply
 
Electrified lock
 
Maglock
 
Panic/Exit device
 
Electric strike
 
Keypad
 
Push button
 
None of these
 
Other
 

 
 
When it comes to purchasing access control products…?

In store Via website Via email Via telephone Via fax Other
…how did you place your most recent order/purchase?
…how do you place orders/purchases most often?
…what is your preferred method of placing orders/purchases?
 
 
 
For this most recent purchase, how did you receive the product(s)?

 
Someone picked up the pre-ordered product(s) at Will Call
 
I picked up in-store
 
The order was shipped directly to me/my company
 
The order was shipped directly to a job site/client
 
Other
 
 
 
From what type of company…?

A wholesale distributor A contract hardware distributor Direct from the manufacturer Another locksmith or integrator company An online-only company (like Amazon, etc.)
…did you make your most recent purchase?
…do you make purchases most often?
…do you prefer to make purchases?
 
 
 
Thinking of your most recent access control order/purchase, was it…?

 
…a regular/routine purchase for inventory?
 
…a regular/routine purchase for a job?
 
…a last minute/unplanned purchase?
 
 
 
Why did you decide to buy the unplanned, ‘spur of the moment’ item(s) during this order/purchase?
   
 
 
 
Thinking specifically about the items you bought on your last visit, did you do or see any of the following prior to this purchase? (Select all that apply)

 
Reviewed the product manufacturer’s catalog
 
Reviewed the distributor catalog
 
Saw an advertisement for this brand
 
Read an article
 
Reviewed sales/promotions flyer
 
Saw the product at a tradeshow, expo or mobile showroom
 
Viewed the distributor’s website
 
Viewed the product manufacturer’s website
 
Did general research online
 
Viewed a YouTube video
 
Looked up ratings/reviews online
 
Used your mobile device to get product information
 
Used a mobile app
 
Talked to a sales rep for advice/information/recommendation
 
Talked to a supervisor or co-worker for advice/information/recommendation
 
Looked at a demo mount/sample
 
Viewed a display in store
 
Looked at a product box for additional information
 
Compared prices for competitor brands
 
Tested product(s) in-house
 
I didn’t do any of these things before this purchase
 
Other
 

 
 
 
Did you do any of the following during the time you made this purchase? (Select all that apply)

 
Searched for products that I noticed other customers had
 
Purchased products I did not intend to
 
Considered alternatives to the products that I typically purchase
 
Viewed a video regarding this product or brand
 
Spent time at a product display
 
Compared prices across different brands of the same product
 
Asked an employee for a product recommendation
 
Asked an employee for a brand recommendation
 
None of the above

 
 
 
Please select the scenario below that most closely matches your situation for this purchase:

 
The product and/or brand that I bought was dictated by my company
 
The product and/or brand that I bought was dictated by the job/owner/specification
 
I needed an EXACT replacement for a product that I was retrofitting
 
I knew the product and brand that I wanted before I made the purchase
 
I knew the product I wanted to purchase, but was open to brand
 
I didn’t know the specific product or brand I was going to purchase beforehand
 
Other
 
 
 
 
If a product you wanted had not been available, what would you have most likely done?

 
Gone somewhere else to make the purchase
 
Picked a comparable competitor product that was available
 
Picked the least expensive option available
 
Gone without and not made a purchase at the time
 
Other
 
 
 
 
Of the following, what had the biggest impact on determining the access control product(s) you purchased? Please select up to three.

 
Dictated by your company
 
Dictated by the job/owner/specification
 
Needed an EXACT replacement for a product that you were retrofitting
 
Recommendation of counter help/inside sales rep
 
Recommendation of co-worker
 
Price
 
Availability
 
General reputation of the brand
 
Warranty offered
 
Accessories and options that came with the product
 
Special deals/promotions going on
 
Your own experience using the product/brand
 
Seeing the product for yourself (display, demo unit etc.)
 
Looking at the product box for additional information
 
You prefer to buy different access control products from the same manufacturer
 
You received training using this brand/product
 
Printed information that was available (catalogs, brochures, sales sheets, etc.)
 
Technical information that was available online
 
Customer service and support available via the manufacturer
 
Online ratings and reviews
 
Other
 

 
 
When considering the companies from which you buy access control products, how important is it that they offer the following in order to earn your business?

1 Not at all important 2 3 4 5 Extremely important
Has demo units or product samples that I can view & see
Offers training & resources to help me with my work
Offers delivery services
Offers the ability to get in and out of the store quickly
Is the low price leader
Is located within a reasonable driving distance
Has a good return policy
Offers good promotions & deals
Has a ‘storefront’ area with product available on shelves
Offers online services
 
 
When considering the companies from which you buy access control products, how important is it that they offer the following in order to earn your business?

1 Not at all important 2 3 4 5 Extremely important
Has knowledgeable staff
Offers the newest, cutting-edge products on the market
Has employees who are available to help when I need assistance
Offers a good variety of brands to choose from
Has what I need in-stock
Sells high quality products
Offers a good variety of sizes, models & finishes
Resolves issues effectively
Has friendly employees
 
 
 
How would you rate your overall satisfaction with this most recent purchase experience?

1 Not at all satisfied 2 3 4 5 Completely satisfied
 
 
 
You indicated that you were less than satisfied with your most recent experience. What could have been done to make it better?
   
 
 
When thinking about your most recent access control purchase, how satisfied were you with the company that you purchased from on the following?

1 Not at all satisfied 2 3 4 5 Completely satisfied Not Applicable
Is located within a reasonable driving distance
Offers the ability to get in and out of the store quickly
Offers training & resources to help me with my work
Offers online services
Is the low price leader
Has a good return policy
Has a ‘storefront’ area with product available on shelves
Has demo units or product samples that I can view & see
Offers good promotions & deals
Offers delivery services
 
 
When thinking about your most recent access control purchase, how satisfied were you with the company that you purchased from on the following?

1 Not at all satisfied 2 3 4 5 Completely satisfied Not Applicable
Offers a good variety of sizes, models & finishes
Offers a good variety of brands to choose from
Offers the newest, cutting-edge products on the market
Sells high quality products
Resolves issues effectively
Has employees who are available to help when I need assistance
Has friendly employees
Has knowledgeable staff
Has what I need in-stock
 
 
 
Would you say that, on average, your spending on access control products has increased, stayed about the same, or decreased in the last year?

 
Increased significantly
 
Increased somewhat
 
Stayed about the same
 
Decreased somewhat
 
Decreased significantly
 
 
 
When considering a new access control product, what have you found to be most helpful to your purchase decision-making process?
   
 
 
 
In what state is your company located? If multiple states, please select the state in which you work. (Please select one)
 
 
 
How many employees work at your company?

 
1-5
 
6-25
 
26-100
 
101-500
 
More than 500
 
 
 
Thank you for taking the time to participate. Unfortunately, we have already met the quota for people with similar backgrounds to yours. However, because of your willingness to participate in the survey, we will enter your name into a drawing for one of multiple $100 American Express gift cards. Please enter your email address so we can contact you should you be randomly chosen:
   
 
 
 
That's all! For completing this survey, you will receive a $10 gift card to your choice of either Starbucks or Best Buy as well as be entered into a random drawing for one of multiple $100 American Express gift cards. Please enter the address where you want your gift card sent followed by either 'Starbucks' or 'Best Buy' depending on your preference: