|
|
|
|
| |
Hello, I am calling on behalf of Paterson Consulting – an independent agricultural market research company – we are conducting a market research study on how Australian farmers use the internet and wondered if you (or someone else on your farm) would be interested in participating?
Rest assured that this is purely market research, we are not trying to sell you anything and your identity and the information you provide will be kept confidential.
There are a few short questions to verify that this survey is relevant for you and if you qualify the survey will take about 20 to 25 minutes of your time.
|
| |
|
|
|
| |
| * First of all, are you the primary decision-maker or do you share the decision making for your farm operation? |
| |
|
|
|
|
| |
| * And, are you the person or one of the people who uses the Internet for your farm business? |
| |
|
|
|
|
| |
| * What percent of your time on the internet, not your family’s, is spent on the internet for… ? |
| |
| | Values must add up to 100 |
|
|
|
| |
| * Into which of the following categories did your 2011 total farm sales fall into? |
| |
|
|
|
|
| |
| * Which of the following contributed most to your gross farm sales in 2011? (Please select 2-3 responses only) |
| |
|
Field crops (incl. wheat, barley, canola, pulse crops, corn, soybeans, oats, flax, forage crop, sunflowers)
| |
Horticultural crops (incl. fruit trees or berries, field vegetables, potatoes, greenhouse or nursery)
| |
| |
| |
| |
| |
Beef cattle (including feedlots)
| |
| |
| |
| |
| |
|
|
|
|
|
|
| |
| * Thinking about information sources, from whom or from where do you usually find out about new farm products, farm programs, or sales on farm inputs? Any others? |
| |
|
|
|
|
|
| |
| * Thinking about your mobile phone coverage, on a rating scale of 1 to 5, where 1=Poor, 2=Fair, 3 = Good, 4=Very Good and 5=Excellent, how would you rate the quality the coverage in your location? |
| |
|
|
|
|
| |
| * And using the same scale from 1 to 5, how would you rate the quality and speed of your main internet connection (e.g. PC, Laptop or ‘phone) |
| |
|
|
|
|
| |
| * Still thinking about your internet usage, which of the following devices do you currently own? Select all that apply |
| |
|
A Smartphone (i.e. a device combining mobile phone and computer like capabilities incl. email, internet, audio/video, calendar, contacts, camera, Apps. E.g. iPhone, Blackberry, Android, etc.)
| |
A Cell phone/Mobile phone – other than a Smartphone A handheld computer or PDA (i.e. device with an organizer and data capabilities, but no voice capability 3A laptop computer
| |
| |
A netbook computer (I.e. lightweight, low-cost, energy efficient, highly portable laptop suitable for web browsing, email and general purpose applications - typically has less processing power than full-featured laptops and limited ability to run resource-intensive operating systems)
| |
A tablet computer such as an iPad, Samsung Galaxy, etc. without 3G
| |
A tablet computer such as an iPad, Samsung Galaxy, etc. with 3G
| |
| |
| |
|
|
|
|
|
|
| |
| * And which of these devices do you currently use to access the internet – which could also include receiving email? (Please select all responses that apply) |
| |
|
|
|
|
|
| |
| * Which of the following devices, if any, do you plan to purchase in the next 12 months? |
| |
|
A Smartphone (i.e. a device combining mobile phone and computer like capabilities incl. email, internet, audio/video, calendar, contacts, camera, Apps. E.g. iPhone, Blackberry, Android, etc.)
| |
A Cell phone/Mobile phone – other than a Smartphone A handheld computer or PDA (i.e. device with an organizer and data capabilities, but no voice capability 3A laptop computer
| |
| |
A netbook computer (I.e. lightweight, low-cost, energy efficient, highly portable laptop suitable for web browsing, email and general purpose applications - typically has less processing power than full-featured laptops and limited ability to run resource-intensive operating systems)
| |
A tablet computer such as an iPad, Samsung Galaxy, etc. without 3G
| |
A tablet computer such as an iPad, Samsung Galaxy, etc. with 3G
| |
| |
| |
|
|
|
|
|
|
| |
| For this next section we are going to ask you some questions about how you use your smartphone/ tablet. |
| |
|
|
|
| Thinking about your Smartphone/ tablet, for each of the following can you please indicate whether you (a) currently use them or (b) currently do not use them on your Smartphone but plan to in the next 12 months or Neither use nor plan to use ?
|
|
|
|
|
|
| |
| *If other, please specify | | |
|
|
|
|
| |
| * Which of these are the two that you use the most on your Smartphone/ tablet? |
| |
|
|
|
|
|
| |
| * You mentioned that you currently use the 'internet/ websites for Farm Business. Which websites are these? |
| |
|
|
|
|
|
| |
| * About how many Mobile Applications have you downloaded for farm business/farm related activities on your Smartphone/ tablet? | | |
|
|
|
|
| |
| * When considering Smartphone/ tablet apps, are you…? |
| |
|
|
|
|
| |
* Which of the following types of farm-business/farm-related apps do you currently have downloaded on your Smartphone/ tablet? Select all that apply
|
| |
|
|
|
|
|
| |
* Which of these applications are the two that you use the most on your Smartphone/ tablet
|
| |
|
|
|
|
|
| |
| * What types of farm business/farm related Mobile Apps that you think are not currently available would you be interested in downloading if they were available for your Smartphone/ tablet? |
| |
|
|
|
|
| |
| * Which of the following social networking applications, if any, do you use on your Smartphone/ tablet for farm business? Please select all that apply |
| |
|
|
|
|
|
| |
| * What, if anything, are the biggest issues with regard to using your Smartphone/ tablet for your farm business/operation? Any others? Please select all that apply |
| |
|
|
|
|
|
| |
| * Which of the following statements best describes your one “main” conclusion about using your Smartphone/ tablet for your farming business/operation? Select one response only |
| |
|
|
|
|
| |
| * There are many different devices/methods that individuals use to access the Internet. Which would be your most preferred method of accessing the Internet when away from home/the farm? Select one only |
| |
|
|
|
|
| For each of the following activities, please indicate if you (a) currently use the internet for this activity or (b) currently do not use but plan to in the next 12 months or neither use nor plan to use the internet for?
|
|
|
|
|
|
| |
| *If other, please specify. | | |
|
|
|
|
| And which of the following activities have you done online for (a) personal use in the past 12 months and/or (b) farm business/farm related purposes in the past 12 months or not done in the past 12 months ? (Please select one response for each item)
|
|
|
|
|
|
| |
| * Which of the following do you use email for? Please select all that apply |
| |
|
|
|
|
|
| |
| * Did you receive an email from an agricultural retailer, website or company in the past 12 months that provided you with general sales or product information? |
| |
|
|
|
|
| |
| * Overall, was the information provided in these emails from an agricultural retailer, website or company generally useful? |
| |
|
|
|
|
| |
| * After viewing the email(s) that you received from an agricultural retailer, website or company in the past 12 months, which of the following, if any, did you do? Please select all that apply |
| |
|
|
|
|
|
| Using a scale of 1 to 4, where 1 Not at all likely, 2=Not very likely, 3=Somewhat likely, depending on the reasoning, 4= Very likely, how likely are you to provide your email address to when requested?
|
|
|
|
|
|
| |
| * If/when you choose not to provide your email address online to an agricultural retailer/company, website, what are the main reasons why? Please select the top three reasons |
| |
|
|
|
|
|
| How often do you have email dialogue with an agricultural retailer/company/manufacturer’s sales representative, State government ag department and Federal government ag department
|
|
|
|
|
|
| |
| * In comparison to having contact with a local agricultural retailer, distributor or manufacturer’s sales representative via other means such as telephone, in-person or via fax, how would you rate email as a form of communication |
| |
|
|
|
|
| |
| * And what are the main reasons why you rate email this way as a form of communication with a local agricultural retailer/distributor/manufacturer sales rep? |
| |
|
|
|
|
| |
| * Do you currently send or receive text messages for farm business purposes? |
| |
|
|
|
|
| |
| * Using a scale of 1 to 4, where 1 Not at all likely, 2=Not very likely, 3=Somewhat likely, depending on the reasoning, 4= Very likely, how likely are you to provide your mobile phone number to agricultural retailers/companies, when requested? |
| |
|
|
|
|
| |
| * And which of the following best describes how often you send or receive text messages for farm business/farm related purposes? |
| |
|
|
|
|
| |
| For this next section, we would like to ask you some questions about websites. |
| |
|
|
|
| |
| * How often do you typically visit agricultural or farm-related websites? |
| |
|
|
|
|
| |
| * Which search engine do you use most often when looking for information on the internet? |
| |
|
|
|
|
| |
| * What are the agricultural or farm-related websites that you have visited most often in the past 12 months? |
| |
|
|
|
|
|
|
|
|
|
| On a 10 point scale where “10” is extremely valuable to your farm operation and “1” means the website is not at all valuable to your farming operation, how would you rate…?
|
|
|
|
|
|
| |
| * Thnking of the agricultural or farm-related websites you visited most often in the past 12 months, which one site was your most preferred? Please be as specific as possible | | |
|
|
|
|
| |
| * Why is this your most preferred website? Please select all that apply |
| |
|
|
|
|
|
| |
| * Thinking now about on-line advertising…and looking back the past 12 months, about how often did you click on an online banner ad or email advertisement from an agricultural or farm related company and follow the links to the website of the company that placed the ad? |
| |
|
|
|
|
| |
| * As a result of seeing online advertising from an agricultural or farm related company in the past 12 months, which of the following, if any, did you do? Please select all that apply |
| |
|
|
|
|
|
| |
| For this section we are going to ask some questions about online purchases. |
| |
|
|
|
| |
| * Firstly, did you purchase any farm-related products or services over the internet in the past 12 months? |
| |
|
|
|
|
| For each of the following items, please indicate if you (a) bought them online in the past 12 months (i.e. transaction fully completed without calling into a company), or (b) comparison shopped or researched the item online and purchased off-line (e.g. via telephone to company) or sold online or (d) neither over the past 12 months. Please select all that apply
|
|
|
|
|
|
| |
| * And, which of these are you likely to purchase in the next 12 months? |
| |
|
|
|
|
|
| Thinking of your most recent Internet purchase of a farm related product or service, using a scale of 1 to 10 where 1 = “not at all satisfied” and 10 = “extremely satisfied” please tell me how satisfied you were with the following aspects of the purchase process?
|
|
|
|
|
|
| Over the next 12 months, how likely are you to increase your online spending for…?
|
|
|
|
|
|
| |
| * Thinking more about your online purchasing behaviour…which of the following best describes you? |
| |
|
|
|
|
| |
| * At what time of day do you generally do your online purchasing? |
| |
|
|
|
|
|
| |
| * What would you say are the main reasons you did not make an online purchase for farm related products or services in the past 12 months? |
| |
|
|
|
|
|
| |
* For the final part of our survey we have some questions about the use of online social networking; i.e. the online network and community websites that bring together people with shared interests and activities. Most of these websites provide various ways for users to interact, including chat, messaging, email, video, file sharing, blogging, etc.
Given this definition, in the past 12 months, have you visited or browsed an online social network website or online community such as Facebook, LinkedIn, MySpace, Twitter etc.? Please select all that apply
|
| |
|
|
|
|
|
| |
| * Which of the following online social networks do you currently participate in for personal use? |
| |
|
|
|
|
|
|
|
|
|
| And how often do you use…?
|
|
|
|
|
|
| |
| In a typical week, approximately how many hours do you spend following online social networks or communities for personal use? Please enter a whole number |
| |
|
|
|
|
| |
| * Which of the following activities are you doing on online social networking sites for personal use? Select all that apply |
| |
|
|
|
|
|
| |
| * And approximately how many friends/contacts do you have in all your personal online social networks? |
| |
|
|
|
|
| |
| * Some people would say that the Internet is an important aspect of their social life while others would not. How would you rate the importance of the Internet overall on your social life? |
| |
|
|
|
|
| |
| * Which of the following online social networks do you currently participate in for Farm Business use? |
| |
|
|
|
|
|
|
|
|
|
| When was the last time you visited each of the following online social networks or communities for farm business purposes?
|
|
|
|
|
|
| |
| In a typical week, approximately how many hours do you spend following online social networks or communities for farm business/farm related purposes? Please enter a whole number |
| |
|
|
|
|
| |
| * What are the main reasons for using any social networks for farm business purposes? Please select all that apply |
| |
|
|
|
|
|
| |
| * How important is online social networking to your farm business? |
| |
|
|
|
|
| |
| * Thinking now about blogs related to agriculture; if you were interested in buying a specific agricultural product or service and you read positive comments about it on a farm-related blog you regularly follow/read, would you be: much more likely to purchase the product, somewhat more likely, or would the information have no impact on your purchase decision? |
| |
|
|
|
|
| |
| * 70. If you were interested in buying a specific agricultural product or service and you read negative comments about it in a farm related blog that you regularly follow/read, would you be much less likely to purchase the product, somewhat less likely, or would the information have no impact on your purchase decision? |
| |
|
|
|
|
| |
| * Why have you decided not to participate in any social networking websites such as Facebook, LinkedIn, Twitter, etc? Any other reason? |
| |
|
|
|
|
| |
| * Do you plan to participate in any social networking websites in the next 12 months? |
| |
|
|
|
|
| |
| * And which of the following online social networks or online communities do you plan to participate in for personal use? |
| |
|
|
|
|
| |
| * Which of the following online social networks or online communities do you plan to participate in for farm business purposes in the next 12 months? |
| |
|
|
|
|
| |
| Finally, a few questions that will help us profile the responses of all participants. |
| |
|
|
|
| |
| * Within which of the following age groups are you? |
| |
|
|
|
|
| |
| * What is the highest level of formal education that you attained? |
| |
|
|
|
|
| |
| * Approximately how many acres in crops in total did you have in 2011? Please include crop acres on land that you owned, sharecropped, rented or leased. | | |
|
|
|
|
| |
Thank you very much for your time in completing this questionnaire. Your input is greatly appreciated.
END SURVEY |
| |
|
|
|
|
|
|
|
| |
| * Record Phone Number: (This is purely for survey ID and will not be used for any other purpose.) | | |
|
|
|
|
|
|
|
|
Loading...
