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  1. Surveys
  2. 2012
  3. October
  4. P
  5. Paddlesports Consumer Brand Awareness
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Exit Survey »
 
 
Do you and / or your family own one or more kayaks?
 
One
 
More than one
 
 
 
Where did you purchase your kayak?
 
Specialty paddlesports dealer
 
National big box / full line sporting goods store
 
Regional big box / full line sporting goods store
 
Warehouse / Club
 
 
 
Did you research kayaks before making your purchase?
 
Yes
 
No
 
 
 
If NO...what major factor influenced your purchase?
 
Recommended by a friend.
 
Price
 
Features
 
Looked like it was a good value when considering features and price.
 
Brand name
 
 
 
If Yes...what major factor influenced your purchase?
 
Recommended by a friend.
 
Price
 
Features
 
Looked like it was a good value when considering features and price.
 
Brand name
 
 
 
During paddling season, how often do you go kayaking?
 
One to three times per month
 
Four to five times per month
 
More than five times per month
 
 
 
How important is Brand Name in your decision process?
 
Very important
 
Somewhat important
 
Not important
 
 
 
What kayak brands are you aware of. Select all that apply.
 
Wilderness Systems
 
Pelican
 
Future Beach
 
Old Town
 
Perception

 
 
 
Hello Paddlesports Enthusiast...
You are invited to participate in our Paddlesports Consumer Brand Awareness Survey. In this survey, approximately 700 people will be asked to complete a survey that asks questions about your knowledge and opinions regarding paddlesports brands.

It will take approximately five (5) minutes to complete the questionnaire.

Your participation in this study is completely voluntary, but it is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jeff Trunzo at 386-428-3008 or by email at the email address specified below.

Thank you very much for your time and support. Please start the survey now by clicking on the button below.
 
 
 
Did you research kayaks before making a purchase.
 
Yes
 
No
 
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