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* Age
 
Below 20
 
21-30
 
31-40
 
Above 40
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Does packaging influence your decision to purchase it?
 
Yes
 
No
 
Sometimes
 
 
 
* Which of these compels you the most to purchase it ?
a
b
c
d
 
 
 
* Based on the above question, place the following aspects of packaging in order of influencing you ?
Color and graphics of packaging
Information of product
Form of packaging
Material and texture of packaging
 
 
What color packaging do you relate these items to ?
Red Orange Yellow Green Blue Purple Brown Black White
* Chocolate
* Confectionery (e.g. cake,bakery)
* Snacks
* Noodles
* Desserts
* Juice
* Vegetables
* Non Veg
* Condiments (e.g. spices)
* Fruits and its by products
 
 
 
* Please rank (1-4) the following in order of your influence in decision making of buying a product :
Colorful,bright and attractive packaging
Clearly written information
Offers and discounts
Advertisement
 
 
Which color do you relate these taste to ?
Red Orange Yellow Green Blue Purple Brown Black White
* Sweet
* Sour
* Spicy
* Salty
* Bitter
 
 
In the following place which color do you see the most ?
Red Orange Yellow Green Blue Purple Brown Black White
* Grocery Store
* Super Market
* Mandi
* Restaurant
* Sweet Shop
 
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