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  1. Surveys
  2. 2010
  3. June
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  5. Outlets Survey
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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about attitudes and shopping patterns for children's products. We would like your honest feedback about your attitudes and shopping patterns. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
 
How would you describe your shopping behavior when shopping for children's clothing?
 
I only shop in full-price malls (Malls with full priced merchandise, i.e. Enclosed malls, strip centers, stand-alone stores)
 
I almost always shop in full-price malls, rarely in outlet malls
 
I sometimes shop in full-price malls, sometimes in outlet malls
 
I almost always shop in outlet malls, rarely in full-price malls
 
I only shop in outlet malls (Malls where retailers sell merchandise at discounted prices, usually end of season products)
 
 
 
Why do you shop exclusively in outlets?
 
Frequency of promotions/sales
 
Proximity of store to your home
 
Affordable at full price
 
Selection of merchandise
 
Cleanliness of store
 
Variety of sizes
 
Merchandise at all price points
 
Quality of merchandise
 
Size of departments (i.e. Big boys, Big Girls, newborn)
 
Good value for the money
 
Excellent price for the style and quality
 
Ease of navigating store
 
Friendliness/Helpfulness of staff
 
Other
 

 
 
 
How often do you go shopping for children's clothing at each store type?
 
 
Full-Price StoresOutlet Stores
RarelyFrequently
RarelyFrequently
Once a yearOnce every 4-6 monthsOnce every 2-3 months1-2 times a month2-3 times a weekWeekly; at least 3 times a monthOnce a yearOnce every 4-6 monthsOnce every 2-3 months1-2 times a month2-3 times a weekWeekly; at least 3 times a month
.
 
 
 
In general, how important are the following attributes when shopping for children's clothing (at each store type)?
 
 
Full-Price StoresOutlet Stores
Not ImportantVery Important
Not ImportantVery Important
1234512345
Size of departments (i.e. Big boys, Big Girls, newborn)
Ease of navigating store
Merchandise at all price points
Good value for the money
Frequency of promotions/sales
Excellent price for the style and quality
Selection of merchandise
Variety of sizes
Quality of merchandise
Cleanliness of store
Friendliness/Helpfulness of staff
Proximity of store to your home
Affordable at full price
 
 
 
Where do you shop for children's clothing?(outlet or full-priced malls) (Please select all that apply)
 
Justice
 
Old Navy
 
Babies R Us
 
Osh Kosh
 
GapKids/BabyGap
 
JC Penney
 
Carters
 
Target
 
Wal-Mart
 
Gymboree
 
Kohl's
 
Other
 

 
 
 
How often do you shop at The Children's Place (at each store type)?
 
 
Full-Price StoresOutlet Stores
RarelyFrequently
RarelyFrequently
Once a yearOnce every 4-6 monthsOnce every 2-3 months1-2 times a monthWeekly; at least 3 times a month2-3 times a weekOnce a yearOnce every 4-6 monthsOnce every 2-3 months1-2 times a monthWeekly; at least 3 times a month2-3 times a week
.
 
 
 
In general, how would you rate The Children's Place stores on the following attributes (at each store type)?
 
 
Full-Price StoreOutlet Store
Not SatisfiedVery Satisfied
Not SatisfiedVery Satisfied
1234512345
Size of departments (i.e. Big boys, Big Girls, newborn)
Ease of navigating store
Merchandise at all price points
Good value for the money
Frequency of promotions/sales
Excellent price for the style and quality
Selection of merchandise
Variety of sizes
Quality of merchandise
Cleanliness of store
Friendliness/Helpfulness of staff
Proximity of store to your home
Affordable at full price
 
 
 
On average, how much time do you spend at The Children's Place (at each store type)?
 
 
Full-Price StoreOutlet Store
01 Hr +
01 Hr +
Less than 10 minutes10-20 minutes20-30 minutes30-45 minutes45-60 minutesMore than 1 hourLess than 10 minutes10-20 minutes20-30 minutes30-45 minutes45-60 minutesMore than 1 hour
.
 
 
 
Please select the statement that applies most to you about merchandise in retailers that have both full priced & outlet stores.
 
I expect all of the merchandise to be the same between the outlet store and the full-price store
 
I expect some merchandise to be the same between the outlet store and the full-price store
 
I expect the outlet store to have mostly different merchandise than the full-price store
 
I expect entirely different merchandise in the outlet store than in the full-price store
 
It doesn't matter if the same merchandise is available in both places
 
 
Please respond to how much you agree or disagree with the following statements:

"Outlet exclusive" merchandise (merchandise that is made for outlet stores only) is equivilant to full-price merchandise in
Strongly Disagree Disagree Neutral Agree Strongly Agree
Style
Quality
Price
Value
Fabric
Design
 
 
A
Product A is on sale. It was originally priced at $15.00 in a full-price store. It is now on sale for $8.00 in an outlet store.

B
Product B is an "outlet exclusive" product. It is priced at $8.00.

Please rate the following attributes as they relate to Products A & B
Better for Product A About the same for both A & B Better for Product B
Style
Quality
Fabric
Value
 
 
 
If a product is originally $20 in a full-price store, I expect that in an outlet store it would cost about
 
$18.00
 
$17.00
 
$16.00
 
$15.00
 
$14.00
 
Less than $14.00
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
Please enter your zip code
   
 
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard
   
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
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