Outlets of Mississippi SS Questionnaire

Questions marked with an * are required

WE HOPE YOU HAVE HAD A GOOD SHOPPING/DINING EXPERIENCE TODAY AT OUTLETS OF MISSISSIPPI. PLEASE HELP US MAKE IT EVEN BETTER BY ANSWERING A FEW QUESTIONS! WE HAVE A SMALL TOKEN OF APPRECIATION FOR YOUR TIME!

IMPORTANT: Terminate inteviews among three types of shoppers: 1) respondents who are less than 18 years of age; 2) respondents who work for any store or restaurant at Outlets of Mississippi or as an employee of the Outlets of Mississippi management/marketing staff; 3) customers who have NOT finished their shopping trip at Outlets of Mississippi today and are exiting the shops to their car/parking area, hotel or other location.

* 1. ARE YOU EIGHTEEN YEARS OF AGE OR OLDER?

No - TERMINATE INTERVIEW

Yes - Continue with next question

* 2. HAVE YOU COMPLETED YOUR SHOPPING/DINING VISIT AT OUTLETS OF MISSISSIPPI TODAY AND ARE YOU EXITING THE SHOPS TO YOUR CAR/PARKING AREA, HOTEL OR SOME OTHER LOCATION?

No - TERMINATE INTERVIEW but, if at all possible, attempt to set up an interview when the customer is finished shopping.

Yes - Continue with next question

* 3. DO YOU WORK AT A STORE OR RESTAURANT AT OUTLETS OF MISSISSIPPI OR AS AN EMPLOYEE OF OUTLETS OF MISSISSIPPI MANAGEMENT/MARKETING STAFF?

Yes - TERMINATE INTERVIEW

No - Continue with next question

* 4. WHICH OF THE FOLLOWING MOST INFLUENCED YOUR VISIT TODAY TO OUTLETS OF MISSISSIPPI? (INTERVIEWER NOTE: Multiple answers acceptable.)

* 5. FROM THE FOLLOWING LIST, WHAT ARE THE TOP REASONS THAT INFLUENCE YOUR CHOICE TO SHOP AT AN OUTLET CENTER? PLEASE SELECT ALL THAT APPLY. (INTERVIEWER NOTE: Multiple answers acceptable.)

The location (i.e. close to my home)

The prices/the value outlet centers deliver

The brand names that are represented in outlets

The number and variety of stores in one place

The shopping experience

None of the above/not applicable/not certain

* 6. WHICH OF THE FOLLOWING BEST DESCRIBES THE APPROXIMATE LOCATION OF YOUR HOME RESIDENCE RELATIVE TO OUTLETS OF MISSISSIPPI? (INTERVIEWER NOTE: Accept only one answer.)

I live less than 75 miles from the center;

I live in Mississippi, but more than 75 miles from the center.

I am a visitor from the U.S. (outside Mississippi).

I am a visitor from Canada.

I am an international visitor

* 7. IF YOU OR MEMBERS OF YOUR PARTY DROVE TO THE CENTER TODAY, APPROXIMATELY HOW LONG DID IT TAKE YOU TO GET HERE? (INTERVIEWER NOTE: Accept only one answer.)

* 8. WHAT IS YOUR HOME ZIP CODE (OR POSTAL CODE)? (Enter zip or postal code or write-in country of origin for non-US/Canadian visitors)

* 9. HOW MANY PEOPLE ARE IN YOUR SHOPPING PARTY TODAY? (INTERVIEWER NOTE: Accept only one answer.)

10. HOW MANY TIMES DURING THE LAST 12 MONTHS HAVE YOU VISITED EACH OF THE FOLLOWING SHOPPING LOCATIONS, INCLUDING TODAY? (INTERVIEWER NOTE: Accept only one answer per center.)

* 11. PRIOR TO TODAY'S SHOPPING TRIP, WHEN WAS YOUR MOST RECENT VISIT TO OUTLETS OF MISSISSIPPI?

Within the past two weeks

Within the past 30 days

Within the past 31-60 days

Within the past 61-90 days

Within the past 3-6 months

Within the past 6-12 months

It was more than a year ago

First trip/never been to Outlets of Mississippi before

* 12. HOW LONG HAVE YOU BEEN HERE AT THE CENTER TODAY? (INTERVIEWER NOTE: Accept only one answer.)

* 13. WHICH, IF ANY, OF THE FOLLOWING STORES OR RESTAURANTS DID YOU VISIT AT OUTLETS OF MISSISSIPPI TODAY? (INTERVIEWER NOTE: Multiple answers acceptable.)

* 14. SO, IN TOTAL, HOW MANY STORES (INCLUDING THE FOOD COURT) HAVE YOU ENTERED TODAY? (INTERVIEWER NOTE: Accept only one answer. Food court = 1 visit)

* 15. IN HOW MANY OF THOSE STORES (INCLUDING THE FOOD COURT) DID YOU MAKE A PURCHASE? (INTERVIEWER NOTE: Accept only one answer.)

* 16. AND HOW MUCH DID YOU SPEND IN TOTAL AT THE CENTER TODAY? (INTERVIEWER NOTE: Accept only one answer.)

* 17. OF THE AMOUNT, HOW MUCH WAS SPENT ON FOOD AND DRINK? (INTERVIEWER NOTE: Accept only one answer.)

* 18. ON A SCALE OF 0 TO 10, WITH 10 REPRESENTING “EXTREMELY WELL” AND 0 REPRESENTING “NOT WELL AT ALL," HOW WELL DOES OUTLETS OF MISSISSIPPI PROVIDE YOU WITH GOOD VALUE - A COMBINATION OF QUALITY, SELECTION & PRICE - TO YOU? (INTERVIEWER NOTE: Accept only one answer.)

* 19. ARE YOU A MEMBER OF THE OUTLETS OF MISSISSIPPI VIP CLUB? (INTERVIEWER NOTE: Accept only one answer.)

Yes

20. PLEASE RESPOND TO THE FOLLOWING STATEMENTS. (INTERVIEWER NOTE: Do not make respondent aware of "Don't Know" response; use when respondent does not have an opinion)

	Agree	Disagree	Don't know/no opinion
* Outlets of Mississippi offers better value on apparel compared to area malls.

* Outlets of Mississippi offers comparable value to other outlet centers I shop at.

* Outlets of Mississippi is more expensive than other outlet centers I shop at.

* 21. WHICH ONE OF THE FOLLOWING BEST DESCRIBES YOUR PERSONAL ATTITUDE TOWARD FASHION AND THE WAY YOU DRESS?

Unconcerned with Fashion

Aware of Fashion, but Don't Care

Mainstream-Conservative

Trendy/Fashion Forward

On the Cutting Edge of Fashion

Not sure/uncertain

* 22. APPROXIMATELY HOW MUCH DID YOU SPEND IN THE PAST 12 MONTHS ON YOURSELF FOR APPAREL, SHOES AND ACCESSORIES? (INTERVIEWER NOTE: Accept only one answer.)

* 23. HOW IMPORTANT TO YOU ARE BRAND NAMES IN THE APPAREL, SHOES AND ACCESSORIES YOU CHOOSE TO BUY? (INTERVIEWER NOTE: Accept only one answer.)

I'm not particularly aware of brand names

I'm aware of, but not influenced by brand names

Brand names sometimes influence what I choose to buy

Brand names usually influence what I choose to buy

Brand names always influence what I choose to buy

Not sure/uncertain

* 24. IN THE PAST YEAR OR SO, DO YOU RECALL SEEING OR HEARING ADVERTISING FOR OUTLETS OF MISSISSIPPI – SEPARATE FROM ADVERTISING FOR THE INDIVIDUAL STORES IN THE CENTER – AND IF SO, WHERE? (INTERVIEWER NOTE: Multiple answers acceptable.)

* 25. WHICH OF THE FOLLOWING WOULD IMPROVE YOUR SHOPPING EXPERIENCE AND CAUSE YOU TO SHOP MORE OFTEN AT OUTLETS OF MISSISSIPPI? YOU MAY GIVE MORE THAN ONE ANSWER. (INTERVIEWER NOTE: Multiple answers acceptable.)

* 26. WHICH, IF ANY, OF THE FOLLOWING STORES WOULD LIKELY CAUSE YOU TO SHOP MORE OFTEN AT OUTLETS OF MISSISSIPPI ? YOU MAY GIVE MORE THAN ONE ANSWER.

* 27. WHICH OF THE FOLLOWING DO YOU REGULARLY USE TO RECEIVE/RESEARCH GENERAL SHOPPING CENTER SALES INFORMATION OR COUPONS? YOU MAY GIVE MORE THAN ONE ANSWER.

28. IN THE PAST 90 DAYS, IN WHICH, IF ANY, OF THE FOLLOWING ONLINE SHOPPING ACTIVITIES HAVE YOU PARTICIPATED WHILE LOOKING FOR APPAREL, SHOES OR FASHION ACCESSORIES?

* 29. IF OUTLETS OF MISSISSIPPI WERE TO DEVELOP A MOBILE APP WHICH COULD SENSE WHEN YOU ARE HERE IN THE CENTER AND NOTIFY YOU OF SPECIAL RETAILER SALES AND PROMOTIONS, HOW LIKELY WOULD YOU BE TO DOWNLOAD AND USE THE APP ON YOUR SMARTPHONE? (INTERVIEWER NOTE: Accept only one answer.)

I would definitely download and use

I would not download and use

I am undecided

30. PLEASE INDICATE WHAT MEANS YOU CURRENTLY USE TO RECEIVE SALE INFORMATION AND/OR SALES COUPONS FOR APPAREL. (INTERVIEWER NOTE: Accept only one answer per medium.)

31. PLEASE DESCRIBE YOUR PARTICIPATION LEVEL AMONG THE FOLLOWING SOCIAL MEDIA SITES. (INTERVIEWER: Read headings; one response per site.)

32. THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.

* 33. WHICH CATEGORY BEST REFLECTS YOUR EMPLOYMENT STATUS? (INTERVIEWER NOTE: Accept only one answer.)

* 34. WHICH OF THESE CATEGORIES BEST DESCRIBES THE HIGHEST LEVEL OF EDUCATION YOU HAVE COMPLETED? (INTERVIEWER NOTE: Accept only one answer.)

Less Than High School

Some High School

High School Graduate

Associate's/Vocational School

Some College

College Graduate

Post College Graduate

* 35. HOW MANY CHILDREN UNDER AGE 18 LIVE IN YOUR HOUSEHOLD? (INTERVIEWER NOTE: Accept only one answer.)

No Children

One Child

Two Children

Three or More Children

* 36. WHICH OF THESE CATEGORIES BEST DESCRIBES YOURSELF? (INTERVIEWER: Accept only one answer.)

* 37. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR AGE? (INTERVIEWER NOTE: Accept only one answer.)

38. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR TOTAL HOUSEHOLD INCOME BEFORE TAXES? (INTERVIEWER NOTE: Accept only one answer.)

* 39. WHAT IS YOUR GENDER?

Male

Female

40. Q36 INTERVIEWER STOP - END OF SURVEY: For each survey, it is important that you indicate the appropriate Location, Day and Time of survey below and then initial survey:

* 41. Please indicate Location of Interview below:

* 42. Please indicate Day of Interview:

* 43. Please indicate Time of Interview:

* 44. Please type interviewer initials:

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