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This survey is being conducted to identify the impact of organizational leadership on performance. Your responses will be kept anonymous and used only for non-published graduate research purposes only. Please take about 10 minutes to complete this survey.

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What is your primary role with Atlanta Spirit? (Select 1)
 
 

What year did you join the company?
 
 

Select which of the below falls within your job responsibilities? (Select all that apply)
 
Atlanta Hawks
 
Atlanta Thrashers
 
Phillips Arena
 
Other
 

 
 

Based on your response to the previous question, how has your responsibility changed since the Turner Broadcast became Atlanta Spirit? (Select 1)
Increased Decreased Neither, I did not work for Turner Broadcast
 
 

What do you see as your next step with the organization? (Select 1)
Lateral move Promotion New employer No change Not sure
 
 

How would you rate the relationship with your direct management team to yourself and peers? (Select 1)
Excellent Good Fair Poor Very Poor
 
 

In your opinion, what is the most effective characteristic of good management? (Select 1)
Effective communication Trustworthiness Competence Motivation Other
 
 

Do you know what the new Atlanta Spirit goals are for 2008?
Yes No
 
 
Below is the motto for Atlanta Spirit and the previous motto for Turner Broadcast.


Current Motto (Atlanta Spirit) - Win As One

Previous Motto (Turner Broadcast) - We are committed to exceeding the expectations of every fan, customer and member of our community by delivering the best sports and entertainment experience with quality customer service, exceptional value and a world-class venue.



Compare these two mottos and select the statement(s) that best reflects your opinion. (Select all that apply.)
 
The current motto is more relevant to my job then the previous motto.
 
The current motto is more relevant to organizational goals then the previous motto.
 
The current motto is motivating.
 
The previous motto is motivating.
 
The current motto is measurable.
 
The previous motto is measurable.

 
 
 
Give an example of how you incorporated the motto into your workday as a Turner employee, and then as a Spirit employee.
   
 
 

What area should be the company’s focal point for improvement?Select one.
 
 
 
In your opinion, what is the biggest problem facing the management today?
   
 
 
Please note your level of agreement with the following statements.
5 Strongly agree 4 Agree 3 Neutral 2 Disagree 1 Strongly Disagree
The reporting structure I fall under is effective for communication.
The reporting structure I fall under is effective for meeting financial goals.
The reporting structure I fall under is effective for meeting individual goals.
 
 
What did you find most valuable as an employee of Turner Broadcast company? (Place a number 1 - 4 to rank order the choices with 1 being most valuable).
Career Progression Financial Success Organizational Stability Other (fill-in)
What do you find most valuable as an employee of Atlanta Spirit under it's current structure?
What did you find most valuable as an employee of Atlanta Spirit prior to 2008 organizational change?
What did you find most valuable as an employee of Turner Broadcast company?
 
 
Please select one response regarding frequency within the organization.
Annually Quarterly Monthly < Weekly Ad hoc
How often does the company report its financial results to its employees? (Select 1)
How often does the department report its results to you? (Select 1)
How often does the company report its sales results to its employees? (Select 1)
 
 

Do you believe the reporting frequency is… (Select 1)
More than appropriate Sufficient Less than appropriate
 
 

Does the firm handle recognition better as the Turner Company or the Atlanta Spirit company for a job well done? (Select 1)
 
Better as Atlanta Spirit
 
Better as Turner Broadcast Company
 
Same
 
No opinion
 
 
Please note your level of agreement with the following statements.
5 Strongly agree 4 Agree 3 Neutral 2 Disagree 1 Strongly Disagree
As an employee of Atlanta Spirit I am empowered to resolve the majority of my job related situations.
As an employee of Turner Broadcast I was empowered to resolve the majority of my job related situations.
You ability to make decisions to improve new sales initiatives or accomplishing departmental goals? Add choices that note extent of impact.
 
 
 
Describe what you would call a successful year at Atlanta Spirit.
   
 
 

In your opinion how has employee morale been impacted by the change in management structures over the last 10years? Select one.
 
Increased
 
Decreased
 
Remained the same
 
I have no opinion
 
 

In your opinion, how effective is the management structure?
5 Excellent 4 Good 3 Fair 2 Poor 1 Very Poor
 
 

Which organizational structure do you believe was most financially effective? (Select 1)
Turner Broadcast Atlanta Spirit (Before 2008) Atlanta Spirit 2008
 
Graduate Research Project - Mercer University MBA 2008
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