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Hello My Dear Friends,


As I am currently writing my internship thesis I would like to gain as much knowledge of what you think the online shopping experience is all about!
This quick and easy survey will enable me to generate extra data to back up my findings!


So if you regularly shop online it would be great if you can fill in this questionnaire!


It will only take up a couple of minutes and you would be helping me out a lot!


Thank you very much for your time and support.


Please start with the survey now by clicking on the Continue button below.


With Love, Iris


 
 
 
How old are you?
 
 
 
Male/Female
 
 
 
Marital Status?
 
 
 
What kind of computer do you own?
 
 
 
1. Factors encouraging shoppers to visit a website

I will visit a website more often if ...
Please rank from 1 (least interested) and - 5 (most interested) the following in order of interest:
The website accuracy of the order is high
It is easy to return products
The website offers free shipping
Proper pictures/graphics of the product is displayed
The website has a brand reputation
 
 
 
2. Factors encouraging shoppers to purchase from a website

I am more likely to purchase products/services from a website if...
Please rank from 1 (least interested) and - 5 (most interested) the following in order of interest:
The website offers free shipping
The website offers a discount
The website offers tax-free shopping
It is easy to return products
Proper graphics/pictures of the product is displayed
 
 
 
3. Factors encouraging shoppers to purchase more items

I will purchase more items if ...
Please rank from 1 (least interested) and - 5 (most interested) the following in order of interest:
If the website offers tax-free shopping
It is easy to return products
The website offers free shipping
Proper pictures/graphics of the product is displayed
the website offers a discount
 
 
 
4. Factors encouraging shoppers to purchase at a higher price

I am willing to pay more if ...
Please rank from 1 (least interested) and - 5 (most interested) the following in order of interest:
If the item is not available offline
It is easy to return products
The website offers free shipping
If the product is offered against tax-free prices
If the website offers next-day shipping
 
 
 
5. Factors encouraging shoppers to provide feedback

I would provide feedback on my shopping experience if a website offered me ...
Please rank from 1 (least interested) and - 5 (most interested) the following in order of interest:
Free shipping
Discount
Gift Card
Product Sample
Discount Coupons
 
Thank you very much for filling out this questionnaire!
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