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  1. Surveys
  2. 2014
  3. April
  4. O
  5. online reviews intentions
0%
Questions marked with an * are required Exit Survey
 
 
Hello:
You are invited to participate in our survey on the customers’ willingness of posting online consumer reviews at Amazon.com. Its purpose is only used in academic research. It will take approximately 8-10 minutes to complete the questionnaire. There are no correct or incorrect responses. The questionnaire is anonymous survey, Please fill it freely. Your answers will provide valuable material for our study.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have any questions or comments at any time about the survey or the procedures, you may contact MaryLi by email [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the [Continue] button below.
 
 
 
* 1. Did you buy any goods at Amazon.com?
 
yes
 
no
 
 
 
* 2.Did you share your consumption experiences about goods or services at Amazon.com?
 
yes
 
no
 
 
 
* 3.The frequency of you sharing your consumption experiences at Amazon.com is__
 
A. Every time after every shopping
 
B. Often reviews after shopping, but not always
 
C. Occasional reviews after shopping
 
D. Never reviews after shopping
 
 
 
* 4. Which of the following situations you prefer to share consumer reviews?
 
A. There are very few consumer reviews.
 
B. There are many consumer reviews.
 
C. My intentions to post reviews are irrelevant to the number of existing reviews.
 
D. The existing contents of the product reviews are similar to those of my opinions.
 
E. The existing contents of the product reviews are different from those of my opinions.
 
F. My intentions to post reviews are irrelevant to the existing contents of the product reviews.

 
 
 
* 5. In Amazon’s top reviewer ranking, your current review rank is__
 
A. Top 10 Reviewer
 
B. Top 50 Reviewer
 
C. Top 100 Reviewer
 
D. Top 500 Reviewer
 
E. Top 1000 Reviewer
 
F. After 1000
 
G. I don’t know
 
 
 
Please answer each of the following questions by selecting the number that best describes your opinion. Some of the questions may appear to be similar, but they do address somewhat different issues. Please read each question carefully.
To what extent do you agree with the following statement? (On a scale of 1-7 with 1: strongly disagree; 4: neither agree nor disagree; 7:strongly agree).
 
 
6. If you want to share your consumption experiences at Amazon.com, the reason is__
1.extremely disagree 2.quite disagree 3.slightly disagree 4. neutrality 5.slightly agree 6.quite agree 7.extremely agree
* 6.1 It feels good to help others make correct consumption decisions.
* 6.2 Sharing my consumption experiences with others at Amazon.com gives me pleasure.
* 6.3 In my opinion, good goods and services should be supported.
* 6.4 I want to help others with my own experiences.
* 6.5 I want businesses I like to be successful.
 
 
7. How agreed are you with the following:
1 2 3 4 5 6 7
* 7.1 I can voice my complaint or satisfaction through posting reviews at Amazon.com.
* 7.2 To tell other consumers about a great experience through posting reviews at Amazon.com.
* 7.3 I like to talk about what products and services I use at Amazon.com.
* 7.4 To reduce psychological disorders when consumption expectation disconfirmation through posting reviews at Amazon.com.
 
 
8.How agreed are you with the following:
1 2 3 4 5 6 7
* 8.1 I think writing consumption reviews at Amazon is an interesting activity.
* 8.2 I think providing reviews about goods and services at Amazon is a pleasant activity.
* 8.3 I feel good when I write a consumption review at Amazon.com.
* 8.4 To get fun and amusement through posting reviews at Amazon.com.
* FE5 To have some relaxation time through posting reviews at Amazon.com.