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2015
February
O
Online Questionnaire
Online Questionnaire
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Exit Survey
Dear Sir/Madam,
Good Day!
I am Czarina Bianca de la Merced, a student of University of Santo Tomas Graduate School, taking up Master of Science major in Advertising.
I am conducting a research titled: “Impact of Sales Promotion on Consumers’ Brand Loyalty Building Towards Credit Card Companies. The objective of this research is to understand how sales promotion as a marketing tool help in brand loyalty building.
Your utmost participation will help me understand consumers’ behavior.
Enclosed with this letter is a brief questionnaire. Please take time to read, answer, and send it back. If you choose to take time to answer the survey I assure you that your given information will be confidential and will only be used for the research and for academic purposes only. If you have any concerns please feel free to email me at
[email protected]
Thank you very much!
Name:
*
Age:
-- Select --
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
*
Sex:
Male
Female
*
Monthly Income:
15,000 – 20,000
20,001 – 25,000
25,001 – 30,000
30,001 – 35,000
35,001 – 40,000
40,001 – 50,000
50,001 and up
*
Do you have a credit card?
Yes
No
*
How many credit cards do you have?
1
2
3
4
5 and more
*
How often do you use your credit card?
Rarely
Seldom
Regularly
Always
Kindly rate the following according to your credit card usage.(1 star = never, 2 stars = rarely, 3 stars = sometimes, 4 stars = very often, 5 stars = always)
*
Whenever I don’t have cash
*
When purchasing big amounts
*
Online transactions
*
Shopping/Dining/Fuel
*
Whenever I travel
*
Whenever there’s a promotion
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