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Surveys
2012
January
O
Online Grocery Shopping
Online Grocery Shopping
0%
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1.Have you ever shopped online? (please discontinue the survey if your option is NO)
Yes
No
2. If yes, what would be the frequency of your shopping online?
Very often
Often
Sometimes
Rarely
3.Which category (ies) of goods/services have you bought through internet? (please check all that apply)
Groceries
Fast food
Healthcare
Books
CD/DVDs
Toys
Furniture
Clothes
Computer Products
Entertainment
Airplane Tickets
Jewelry
Electronic equipments
Accessories
Souvenirs
Banking/Insurance
4.Where do you buy grocery from and why? (please check all that apply)
A) Neighborhood Kirana store because of the following reasons(please check all that apply):
Immediate/Same day home delivery
Free home delivery
Convenience from home
Credit facility
Easy bargaining on each product
Time savings
Discount offers
Personal touch
Other (Please Specify)
B) Supermarkets because of following reasons(please check all that apply):
Free home delivery
Comfortable browsing of grocery products
Facilitate price and product comparisons
Discount offers, deals, promotional schemes
Single point shopping(all products under one roof)
Feedback in case of complaint
Other (Please Specify)
C) E-shopping because of following reasons(please check all that apply):
Convenience
Better prices
Larger selection
Time savings
Home delivery
Stick to a budget
Other (Please Specify)
5. Which according to you are the purchase drivers from physical stores vis- a-vis virtual stores in the category grocery? (Please tick only the one which is applicable in each row among the columns)
Physical store (kirana store, supermarkets)
Virtual store(E-grocery shopping)
Convenience
Immediate home delivery
Time saving
Better prices
Promotional schemes, offers, deals
Free home delivery
Single point shopping
Customization
Stick to a budget/avoid impulse buys
Easy feedback
Physical store (kirana store, supermarkets)
Virtual store(E-grocery shopping)
Easy credit facility
Technology and connectivity
Easy to use websites
Touch and feel factor
Facilitate price and product comparisons
Provide in-depth product information
Please Indicate the degree of agreement for the following statement:
6. What do you think about shopping grocery online?
(Grocery items would include milk & dairy products, laundry supplies, coffee ,tea ,cocoa, rice, atta, lentils & dal, edible oils)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
It can Improve efficiency in purchasing groceries
Save a lot of time
Be more convenient
Provide wider product assortment
Provide in depth product information
Facilitate price and product comparisons
Allow me to buy new products
Save money on travelling
Is less stressful
Avoid impulse buying
7. What according to you could be the triggering factors to convert people to purchase groceries online instead of a physical store? (check all that apply)
Wider availability and accessibility of internet service
Free home delivery without any minimum order requirements
Immediate/same day home delivery
Recommendation from peer groups
When the prices become competitive
Exposure to advertisement
Browsing across interesting commercial websites
Secured payment systems
Other (Please Specify)
8. Which among the following sub-categories do you think can be bought online provided that e- retailer takes care of all the factors mentioned above?(please check all that apply)
Baby products
Baking (mixes & supplies)
Beverages (refrigerated/non refrigerated)
Canned Goods
Cleaning & washing (Laundry, air sanitizers, cleaners, liquid dish soap)
Condiments
Milk and dairy products
Paper supplies (toilet paper, Paper towels/napkins, Plates/cups/cutlery, Bags/foils/wrap)
Personal care (Deodorant, Shaving Products, Feminine Products, Soap & Body Wash, Make-up, Skin Care, Dental, Hair Care)
snacks
Fresh food
Frozen foods
Wet grocery(dal,pulses,lentils,atta,coffee,tea,rice,etc.)
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