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Questions marked with a * are required Exit Survey
 
 
* 1. Have you ever shopped online? ( please discontinue the survey if your answer is no)
 
yes
 
No
 
 
 
* 2. If yes, what would be the frequency of your shopping online?
 
a) Very often
 
b) Often
 
c) Sometimes
 
d) Rarely
 
 
Which category (ies) of goods/services have you bought through internet? (please check all that apply)
Groceries
Fast food
Healthcare
Books
CD/DVDs
Toys
Furniture
Clothes
Computer Products
Entertainment
Airplane Tickets
Jewelry
Electronic equipments
Accessories
Souvenirs
Banking/Insurance
 
 
 
* Where do you buy grocery from and why? (please check all that apply)
a) Neighborhood Kirana store because of the following reasons (please check all that apply):
 
 
Immediate/Same day home delivery
 
Convenience from home
 
Credit facility
 
Easy bargaining on each product
 
Time savings
 
Discount offers
 
Personal touch
 
Other (Please Specify)

 
 
 
* b) Supermarkets because of following reasons (please check all that apply):
 
 
o Free home delivery
 
o Comfortable browsing of grocery products
 
Facilitate price and product comparisons
 
Discount offers, deals, promotional schemes
 
Single point shopping(all products under one roof)
 
Feedback in case of complaint
 
Other (Please Specify)

 
 
 
* c) E-shopping because of following reasons (please check all that apply):
 
Convenience
 
Better prices
 
Larger selection
 
Time savings
 
Home delivery
 
Stick to a budget
 
Other (Please Specify

 
 
Which according to you are the purchase drivers from physical stores and virtual stores in the category grocery? (Please tick only the one which is applicable in each row among the columns)
Physical stores(kirana stores, supermarkets) E-Grocery( online shopping, Virtual stores)
* Convenience
* Immediate home delivery
* Time saving
* Better prices
* Promotional schemes, offers, deals
* Free home delivery
* Single point shopping
* Customization
* Stick to a budget/avoid impulse buys
* Easy feedback
Physical stores(kirana stores, supermarkets) E-Grocery( online shopping, Virtual stores)
* Easy credit facility
* Technology and connectivity
* Easy to use websites
* Touch and feel factor
* Facilitate price and product comparisons
* Provide in-depth product information
 
 
Please Indicate the degree of agreement for the following statement: What do you think about shopping grocery online? (Grocery items would include milk & dairy products, laundry supplies, coffee ,tea ,cocoa, rice, atta, lentils & dal, edible oils)
Strongly Disagree Disagree Neutral Agree Strongly Agree
* Save a lot of time
* Be more convenient
* Provide wider product assortment
* Provide in depth product information
* Facilitate price and product comparisons
* Allow me to buy new products
* Save money on travelling
* Is less stressful
* Avoid impulse buying
* It can Improve efficiency in purchasing groceries
* Save a lot of time
 
 
 
* What according to you could be the triggering factors to convert people to purchase groceries online instead of a physical store? (check all that apply)
 
o Wider availability and accessibility of internet service
 
o Free home delivery without any minimum order requirements
 
o Immediate/same day home delivery
 
o Recommendation from peer groups
 
o When the prices become competitive
 
o Exposure to advertisement
 
o Browsing across interesting commercial websites
 
o Secured payment systems
 
o Other (Please Specify)

 
 
 
* Which of the following Online Grocery Portal have you used? (You can
Choose more than one option)
 
o BigBasket.com
 
o LocalBanya.com
 
o Peppertap.com
 
o Zopnow.com
 
o Grofers.com
 
o Any Other ( Please Specify)