Sponsored by : Multimedia University-Cyberjaya Campus - QuestionPro Academic Sponsorship Programme
0%
Exit Survey
 
 

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
17-19
 
20-23
 
24-26
 
 
 
Race
 
Malay
 
Chinese
 
Indian
 
Other
 
 
 
 
Have you ever visited a cosmetic online store?
 
Yes
 
No
 
 
 
How often do you visit cosmetic online stores?
 
Everyday
 
Not at all
 
1-2 times
 
3-4 times
 
5-6 times
 
 
 
In what purpose do you visit cosmetic online stores? (Fill in all the alternatives that suits well with your visits)
 
Browse with no special intention
 
Gain information about cosmetic products
 
Buy cosmetic products
 
I don’t visit cosmetic online stores

 
 
 
What kind of brand would you buy?
 
CoverGirl
 
Maybelline
 
L’Oreal
 
Etude House
 
The Saem
 
The Face Shop
 
Other
 

 
 
 
Section B: Dependent Variable (Buying Behavior)
This section is using 5 scales measurement to measure the dependent variables (DV) that will be influence the online buying behavior in Generation Y. Please indicate how strong you agree or disagree with each statement by choosing ONE from 1 (Strongly Disagree) to 5 (Strongly Agree) which shown at the table below.
This section is using 5 scales measurement to measure the dependent variables (DV) that will be influence the online buying behavior in Generation Y. Please indicate how strong you agree or disagree with each statement by choosing ONE from 1 (Strongly Disagree) to 5 (Strongly Agree) which shown at the table below.
 
 
I am positive towards buying cosmetic products online.
Strongly Disagree Disagree Neutral Agree Strongly Agree
Website
Customer Service
Overall