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Surveys
2013
November
O
Online Brand Community Influence on Purchase Inten
Online Brand Community Influence on Purchase Inten
0%
Exit Survey
Age
Under 18
18-21
22-25
26-30
30+
40+
50+
Gender
Male
Female
Which of the following social media sites you are using on a daily basis? (Please select all the platforms you are using)
Social Networking Sites (e.g. Facebook)
Microblogging (e.g.Twitter)
Blogs/ Forums
Social Bookmarking Sites/ Social News (e.g. Reddit, Digg)
Photo & Video Sharing Sites (e.g. Flickr, Youtube)
Time (approx.) spent on social media sites per week
0 hour
1-3 hour
4-6 hour
7-9 hour
10 hour
Do you think that with the social media sites, you are able to seek out products/services information initiatively (actively)?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you have prejudgement (positive/negative) towards a particular product and/or service before an actual consumption?
Always
Often
Sometimes
Seldom
Rarely
Never
Which of the following factors are the cause of your prejudgement? (You may select more than one answer)
Previous experience
Knowledge or awareness of the brand
Brand reputation
Information from the internet (e.g. user reviews, blogs, forums, and so on)
Information from the mass media (e.g. TV, radio, magazine, and so on)
Information from peers, friends, or family members
Do you tend to seek out information that is consistent with your initial opinion/preference for a purchase?
Always
Often
Sometimes
Seldom
Rarely
Never
Does social media triggers you to purchase a product/service?
Yes
No
Not Sure
Do you see advertisements on social media are still attractive?
Yes
No
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