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2011
November
N
Nokia Survey
Nokia Survey
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Hello:
You are invited to participate in my brand audit survey on Nokia. In this survey, you will be asked to answer questions on your personal awareness and experiences with the brand Nokia. This survey contains 9 questions and should take approximately 5 minutes to complete.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Oona Igglesden at
[email protected]
Thank you very much for your time. Please start with the survey now by clicking on the
Continue
button below.
Please indicate your age and gender.
Are you aware of Nokia? Have you ever used or purchased a Nokia product?
Yes, I have heard of Nokia
No, I have not heard of Nokia or used or purchased any of its products
Yes, I have heard of Nokia and used or purchased a product
What level of quality was the product?
Low
Moderate
High
What attributes do you associate with Nokia based on your previous experience or awareness of this brand?
What are Nokia's greatest strengths?
What are Nokia's greatest weaknesses?
Please rank (1-9) the following mobile phone brands in order of preference or awareness:
Nokia
-- Select --
1
2
3
4
5
6
7
8
9
10
Apple
-- Select --
1
2
3
4
5
6
7
8
9
10
Samsung
-- Select --
1
2
3
4
5
6
7
8
9
10
Motorola
-- Select --
1
2
3
4
5
6
7
8
9
10
Sony Ericsson
-- Select --
1
2
3
4
5
6
7
8
9
10
Blackberry
-- Select --
1
2
3
4
5
6
7
8
9
10
LG
-- Select --
1
2
3
4
5
6
7
8
9
10
HTC
-- Select --
1
2
3
4
5
6
7
8
9
10
Siemens
-- Select --
1
2
3
4
5
6
7
8
9
10
No preference/other
-- Select --
1
2
3
4
5
6
7
8
9
10
What age bracket do you believe Nokia designs its products for?
15 - 20
21 - 25
26 - 30
31+
All ages
Do you trust the Nokia brand?
Yes
No
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