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| 1. I consider myself a …………………….user of a cellular phone |
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Product Attributes
Rate the importance of each attribute in choosing mobile phone brand
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| Advertising gives me more choice in making brand purchase decision |
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| Advertised brand can be trusted more than those that are not |
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| Please rank (1-4) the following in order of product attributes offered by Nokia phones: |
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| Price |
| | | Options |
| | | Form |
| | | Services |
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