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Exit Survey
 
 
Are you brand conscious of footwear?
 
Yes
 
No
 
 
 
 If you are going to buy a pair of sports shoes, which brand would you like to choose?
 
Nike
 
Adidas
 
Reebok
 
Puma
 
Other
 
 
 
 
Which is the most important element when you select footwear?
 
Brand
 
Quality
 
Price
 
Packaging
 
Comfort
 
Personality
 
Other
 
 
 
 
Are you brand loyal to any brand below in terms of footwear in the sportswear industry?
 
Nike
 
Adidas
 
Puma
 
Reebok
 
Other
 
 
 
 
What are the main factors if you switch to buy the footwear of another brand?
 
Quality
 
Price
 
Innovation
 
Advertisement
 
Other
 
 
 
 
Have you bought any footwear influenced by any ways of marketing or branding programs?
 
Yes
 
No
 
 
Answer the following
Strongly agree Agree Indifferent Disagree Strongly Disagree
I like to buy costly shoes
I like to buy shoes which are very stylish and of latest design
 
 
On a Scale of 1 to 5, how would you rate Nike footwear on the basis of the following parameters?
Price
Quality
Design
Comfort
Packaging
Personality
Innovation
 
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