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  2. 2017
  3. May
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  5. Nielsen's case study
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Questions marked with a * are required Exit Survey
 
 
* Gender
 
Female
 
Male
 
 
 
* Age Group
 
7 - 12
 
13 - 19
 
20 - 29
 
30 - 39
 
40 - 49
 
50 and above
 
 
 
* Marital Status
 
Single
 
Married
 
 
 
* How many kids do you have?
 
None
 
1
 
2
 
3
 
4
 
5
 
 
 
* Do you consume fresh milk?
 
Yes
 
No
 
 
 
* If yes, how often do you consume milk in a week?
 
Once a week
 
2 - 3 times a week
 
4 times and above
 
 
 
* What is the important factor(s) for you to consume milk?
 
Health Benefit
 
Habit (Cereal + Milk)
 
Cooking
 
Family Influence
 
Media Influence
 
Other
 

 
 
What is the key factor you would consider when buying milk?
Strongly Agree Agree Disagree Strongly Disagree
* Brand Equity (eg. Popular brands)
* Price
* Quantity (eg. 500ml, 1L ,2L)
* Packaging (eg. carton, bottle)
* Health benefits (eg. low fat, fresh milk )
 
 
 
* Where did you buy your milk?
 
Hypermarket (eg. Tesco, AEON Big, NSK, etc)
 
Supermarket / Minimarket (eg. Jaya Grocer, Cold Storage, AEON, ISETAN, 99 Speed Mart)
 
Convenient Store (eg. 7 Eleven, KK Mart, etc)
 
Provision Store (eg. Kedai Runcit)

 
 
 
* Why did you buy from that particular channel or retailer?
 
Convenience
 
Weekly or Biweekly Grocery Shopping Trip
 
Variety of Choices from that particular channel or retailer