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  1. Surveys
  2. 2011
  3. August
  4. N
  5. New Lounge Opening
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Hello:
You are invited to participate in our survey regarding the opening of a new lounge in the Chelsea section of New York City. For purpose of this survey, a lounge is defined as a space holding less than 250 people and provides a full food menu. In this survey, approximately 100 people will be asked to complete a survey that asks questions about customer service, perception of nightclub management, and menu pricing. It will take approximately 5 minutes to complete the questionnaire.

Your survey responses are strictly confidential and will be crucial in strategically marketing this new lounge to New York's nightlife. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Email Address
   
 
 
 
What initially attracts you to visit a new lounge?
 
Its location
 
Its outside appearance
 
The promoters it employs
 
Its food and drink menu
 
A friend's recommendation
 
 
 
On a week day, what happy hour time frame would you most likely attend?
 
4:00pm-6:00pm
 
5:00pm-7:00pm
 
8:00pm-10:00pm
 
Reverse happy hour 11:00pm-12:30am
 
 
 
What is the ideal happy hour set up that would attract you to try a new lounge?
 
1 Hour Premium Open Bar
 
Buy 1 Premium Drink, Get the 2nd Free
 
A flat rate, 1 hour All-You-Can Drink
 
Free Tapas/Appetizer with Premium Drink Purchase

 
 
 
In a week day lounge setting (5:00pm-10:00pm), which music set up do you prefer?
 
Live DJ
 
Automated iPod
 
Ambience Music
 
 
 
On average, how much do you spend on food when you're in a lounge?
 
I don't eat lounge food
 
$15.00-$20.00
 
$21.00-$30.00
 
$31.00-$40.00
 
More than $40.00
 
 
 
On average, how much do you spend on alcoholic beverages when you're in a lounge?
 
Less than $20.00
 
$21.00-$30.00
 
$31.00-$40.00
 
$41.00-$50.00
 
More than $50.00
 
 
With various types of cuisine in mind, what type of food would you most likely order in a lounge setting?
Highly Unlikely Unlikely Neutral Likely Highly Likely
Traditional Bar (chicken wings, nachos, sliders, etc)
Mexican
Sushi
Italian
Korean BBQ
Spanish Tapas
Caribbean
 
 
 
Describe your favorite lounge and what makes it unique (You don't have to mention it by name, but please be as detailed as you can! Is it the food, the atmosphere, the drink selection, etc?)
   
 
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