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  1. Surveys
  2. 2016
  3. June
  4. N
  5. Negroni Week
0%
Questions marked with a * are required Exit Survey
 
 
Thinking about Negroni Week 2017 edition, and how can we make it even bigger and more succesfull in your market...
 
 
* How can you increase the link between Campari and Negroni Week in your market?
   
 
 
 
* What would you do more or differently to reach/engage more consumers and bartenders with Campari & Negroni Week?
   
 
 
 
* If you could have a dedicated Negroni Week POSM kit developed and produced by GSM with a selection of key items, which items would you choose? Please list them and explain us why you have selected them.
   
 
 
 
* The ambition for Negroni Week 2017 is to transform this activity into a sustainable business model that can bring sales & consumption increase. How can we achieve and track this goal? What can we do globally to help you achieve this goal locally?
   
 
 
Please let us know how helpful are the following elements in order to make Negroni Week a succesfull PR and commercial tool - from Not helpful (1) to Very helpful (5):
1. Not helpful 2. 3. 4. 5. Very helpful
* Sales reps motivation/reward to boost NW promotion
* Cross channels promotion (on and off trade)
* Special promo and /or higher reward for participanting bartenders/outlets
* Higher quality POSM
* Higher quality digital assets
* Higher Media investment
* Campari group negroni portfolio as unique sponsor of the activation (Campari, Cinzano, Bulldog)
* Locally relevant partnership with trade press (eg more than Imbibe as a partner)
 
 
For Negroni Week 2016 you have received a digital & PR toolkit from GSM . Please evaluate the materials considering how they were helpful for you to implement the activation in your country - from Not helpful (1) to Very helpful (5):
1. Not helpful 2. 3. 4. 5. Very helpful
* PR documents and press releases
* Website info
* POS material
* dedicated bottle labels
* Campari-Cinzano material
* Social media editorial plans
* Bartenders videos (CTA recruitment)
* GIF generator
* Influencers recruitment and video guidelines
* Best practices sharing from countries
 
 
 
* Have you produced any additional local material for NW 2016 implementation, on top of the assets shared by GSM? If yes please briefly describe the two that have been more succesfull in your market and why.
   
 
 
 
* Do you think or do you have any evidence that Negroni Week has helped to increase Campari sales and consumption? If you have evidence please share it with us.
   
 
 
 
* Any other comments? (reco, suggestions, ideas, things that worked/didn't work)